ShiftCare is hiring a
SEO Specialist

Summary

Join ShiftCare, the market leader in Australia's care management sector, as a Content Strategist & Developer to drive exceptional care through innovative platform solutions.

Requirements

• Minimum of 4 years of experience in SEO, preferably in a SaaS or technology environment
• Proven track record of improving organic search performance and driving growth
• Strong understanding of search engine algorithms and ranking methods
• Proficient in SEO tools such as SEMrush, Ahrefs, Moz, or similar
• Experience with web analytics tools (e.g., GA4)
• Familiarity with content management systems (e.g., Statamic) and basic HTML/CSS knowledge
• Excellent analytical skills and data-driven mindset

Responsibilities

• Brief up to 15 blog posts per month based on competitor analysis and SEO insights across three regions (Australia, US, and Canada)
• Develop and brief topics for eBooks and white papers for our team of writers to execute
• Develop and maintain comparison landing pages targeting industry competitors
• Own backlink acquisition strategy, managing a budget of approx. $5000 p/m
• Ensure the website is fully optimised for best practice SEO, including on-page and technical SEO
• Align website content strategically with target keywords, managing and updating the list of target keywords
• Conduct regular site audits to identify and fix SEO issues such as broken links, duplicate content, and site speed problems
• Conduct comprehensive keyword research to inform content strategy and facilitate paid search campaign optimisations
• Monitor keyword rankings and adjust strategies to improve organic visibility
• Own and manage SEO reporting for all three regions, providing insights and recommendations based on performance data
• Utilise tools like Google Analytics, Search Console, and SEO platforms to track and report on KPIs
• Work closely with the Content, Design, and Development teams to implement SEO best practices
• Coordinate with the paid search team to align organic and paid strategies
• Implement new SEO strategies and tactics as appropriate