SEO Specialist

Summary

Join Xplor's growing global marketing team as a driven SEO Specialist, playing a key role in executing and optimizing the SEO strategy across North America, Europe, and Australia. You will collaborate with content marketers and vertical marketing teams to drive lead generation and organic growth, leveraging AI-powered tools to enhance efficiency and improve search performance. This remote role offers significant learning and growth opportunities within a collaborative global environment. The ideal candidate is an SEO expert passionate about digital marketing and the evolving role of AI in marketing. Xplor offers a supportive team structure and various benefits, including flexible working arrangements and parental leave.

Requirements

• Minimum 3 years of SEO experience
• Expertise in current SEO trends and optimization tactics
• Experience with SEO-focused tools for insights, competitor analysis, and reporting
• Technical understanding of SEO – auditing sites and competitors
• Ability to compile SEO reports and communicate to stakeholders
• Expertise in keyword research
• Experience in utilizing content to drive SEO rankings
• Ability to create briefs for copywriters
• Understanding of offsite SEO considerations
• Ability to run link building/outreach campaigns
• Ability to develop and communicate SEO recommendations
• Experience using project management tools (Asana, Trello, Monday, etc.)
• Ability to collaborate with web developers and marketing teams
• Strong analytical skills
• Passion for SEO, digital marketing, and learning
• Clear communication skills
• Teamwork and collaboration skills
• High attention to detail
• Ability to work to deadlines and prioritize tasks
• Ability to work remotely
• Flexibility to adjust to various time zones

Responsibilities

• Execute and optimize the SEO strategy
• Drive lead generation and organic growth
• Leverage AI-powered tools to enhance efficiency and improve search performance
• Collaborate with content marketers and vertical marketing teams
• Compile SEO reports and communicate to stakeholders
• Undertake keyword research to inform the SEO strategy
• Utilize content to drive SEO rankings across the marketing funnel
• Create briefs for copywriters to ensure SEO objectives are clearly defined and delivered
• Undertake offsite SEO considerations
• Run link building/outreach campaigns
• Develop and communicate SEO recommendations
• Manage projects/workflow using project management tools (Asana, Trello, Monday, etc.)
• Collaborate with web developers and wider marketing teams

Preferred Qualifications

• B2B experience
• Experience with AI tools (ChatGPT, Bard, SGE, etc.)
• Multilingual and international SEO experience

Benefits

• 12 weeks Gender Neutral Paid Parental Leave for primary and secondary carer
• #GiveBackDays/Commitment to social impact – 3 extra days off to volunteer
• Unlimited access to LinkedIn Learning
• Regular career and growth conversations with your leader, as part of Xplor GPS
• Ongoing dedication to Diversity & Inclusion initiatives
• Access to free mental health support
• Flexible working arrangements