Local SEO Specialist

Summary

Join Pavago and work as a Local SEO Specialist for a fast-growing digital marketing agency! Lead and execute local SEO strategies for B2B and B2C clients, managing 20–40 accounts concurrently. Optimize Google Business Profiles, conduct SEO audits, manage citations, perform keyword research, and create performance reports. Collaborate with internal teams and stay updated on SEO trends. This role requires 3–4 years of local SEO experience in a digital marketing agency, proven success in the home services industry, and proficiency with various SEO tools. A strong project management mindset and excellent communication skills are essential. The ideal candidate will be detail-oriented, analytical, and results-driven.

Requirements

• Experience in a fast-paced agency environment: You’ve supported multiple client accounts at once and understand the importance of timely delivery and measurable impact
• Deep knowledge of U.S.-based SEO strategy: You’re familiar with local consumer behavior and have successfully ranked clients in U.S. search markets
• Proficiency with local SEO tools: You’re highly experienced using Local Brand Manager , Sprout , SEMrush , Ahrefs , and BrightLocal to manage, track, and enhance SEO performance
• Strong project management mindset: You work well under pressure, meet deadlines, and stay organized through platforms like Monday.com
• Excellent communication and reporting skills: You can clearly explain SEO performance, strategies, and opportunities to team members and stakeholders alike
• Solutions-focused and resourceful: You anticipate issues before they arise and are always looking for better ways to improve rankings and streamline account performance
• 3–4 years of Local SEO experience in a digital marketing agency
• Hands-on experience managing 20–40 active accounts regularly
• Proven success in the home services industry (roofing, construction, HVAC, etc.)
• Strong experience optimizing Google Business Profiles
• Skilled in using tools like Local Brand Manager , Sprout , SEMrush , Ahrefs , and BrightLocal
• Proficient in project management software like Monday.com
• Deep understanding of citation management, NAP consistency, and local link building
• Excellent written and verbal communication skills
• Able to work independently in a remote, high-accountability environment
• Detail-oriented, analytical, and committed to results

Responsibilities

• Lead and execute local SEO strategies for B2B and B2C clients: Develop and implement location-specific SEO plans tailored to industries like roofing, construction, and other home service sectors to drive traffic and generate leads
• Manage 20–40 client accounts concurrently: Maintain high-quality performance and communication across a large portfolio of active accounts with minimal oversight
• Optimize and manage Google Business Profiles (GBPs): Use tools such as Local Brand Manager and Sprout to set up, optimize, monitor, and update client GBPs to improve rankings in the Local Pack
• Conduct technical, local, and on-page SEO audits: Utilize platforms like SEMrush , BrightLocal , and Ahrefs to audit client websites and listings; fix on-page SEO issues, enhance site structure, and improve crawlability
• Manage citation and directory listings: Build and clean up citations to ensure consistent NAP (name, address, phone number) across all relevant online directories and platforms
• Perform keyword research and content optimization: Identify local keyword opportunities, optimize metadata, headers, and page copy to improve local ranking relevance and organic search performance
• Create and deliver detailed performance reports: Track key SEO metrics such as local search rankings, GBP interactions, traffic, and leads. Present results clearly through monthly reports
• Coordinate tasks through Monday.com : Use Monday.com for organizing projects, tracking deadlines, assigning responsibilities, and ensuring all client deliverables are on schedule
• Collaborate with internal departments: Work closely with content, design, and technical teams to ensure on-page and technical SEO best practices are implemented
• Stay up to date with SEO trends and algorithm updates: Continuously research local search trends and updates to adjust strategies and maintain competitive performance for all clients