SEO Strategist

Summary

Join CleverClicks, a thriving international digital marketing agency, as their new SEO Strategist! This fully remote position offers flexible hours, primarily aligning with South African business hours. As part of a growing team within the newly launched Adventure Travel Digital brand, you will manage SEO strategies for diverse clients, focusing on lead generation and revenue growth. You will be responsible for keyword research, on-page optimization, client communication, insightful reporting, and adapting strategies to emerging AI and SERP features. The ideal candidate possesses 3+ years of agency experience, strong client-facing skills, and proficiency in GA4, GSC, and SEMrush. CleverClicks prioritizes employee well-being and offers a flexible work environment.

Requirements

• Have 3+ client-facing years under your belt with strong communication and presentation skills and a love for fostering exceptional client relationships. You enjoy presenting to clients, as well as writing succinct emails about complex matters
• Spent 3+ years with a strong background in managing SEO strategies for companies with multiple locations
• High proficiency in GA4, GSC and SEMrush (or similar)
• You are super curious about AI. You have mastered the art of featuring in AI overviews and have already experimented with various AI tools to produce higher-quality work and create work efficiencies. You are champing at the bit to learn more!

Responsibilities

• Own the SEO strategy for your clients. Oversee the execution of SEO work to ensure we deliver on revenue growth targets
• You have experience in knowing how to optimise websites for top search engine results. You’ll be responsible for shaping the strategy and ensuring execution stays on track, always with an eye on what really matters: growing leads and revenue
• Own keyword research and on-page SEO
• You’ve got a rock-solid understanding of always finding the right keywords to target and knowing how to optimise for them. From uncovering high-impact keywords that clients can realistically rank for to crafting smart page structures and content pillars, your work helps pages rank and drive revenue
• Run confident, engaging client meetings and keep emails sharp
• You enjoy explaining the why behind the numbers. Meetings are useful, not waffly. Written comms are clear, concise, and always on point. You get a kick from presenting to and enjoy educating clients
• Deliver insightful monthly client reports
• You’ll create monthly reports that show a deep understanding and tell a story about your clients' results. You will be an expert in using tools like GA4, Google Search Console and SEMrush to generate your report commentary. No fluff. Just clear insights and action steps
• Spot issues early and act fast
• If something’s off in the data, you’re on it. You don’t wait to be asked – you flag it, investigate it (using your advanced GSC & GA skills), and plan out solutions
• Adapt strategies for AI Overviews and emerging SERP features
• You stay ahead of how AI is reshaping search. From optimising for AI Overviews to tackling zero-click results, you’re ready to adjust strategies so clients stay visible and competitive

Preferred Qualifications

• Any tertiary qualification that includes a marketing / research / data analysis / SEO / SEM
• A working knowledge of Screaming Frog, Google Tag Manager & HTML code
• GA4 Certified on Skillshop - just a bonus skill to have

Benefits

• We don't like 9am - 5pm jobs. So you will be free to structure your day around your other passions – boxing session at 11am... or yoga at 3pm... no problem. Think flexi-hours on a whole new level
• You will have huge flexibility in where and when you work. We work predominantly within South African business hours
• Senior team members receive quarterly bonuses based on personal and company performance
• Our team is tight-knit and super caring. We love working together. As a team, we are purposeful in who we hire, and as a result, everyone you end up working with will be fun, super talented, honest, driven, confident, passionate and just a little bit quirky (sound like anyone you know?)
• The happiness of our team matters to us, and we're really forward-thinking when it comes to our work/life balance
• We are all obsessed with learning and honing our razor-sharp skills. As part of the team, we'll dedicate a significant amount of time to upskilling you and making you better at what you love
• We sent team members to Boston/Vegas/Seattle/San Diego/London/Sydney or wherever a great conference may be to pick up new skills. You'll have access to all relevant conference recordings (Mozcon, Pubcon, SMX)
• You'll have access to pretty much any tool you need to get the job done
• Your success will be measured by results achieved, not effort expended. In fact, if you can do a better job in less time, then power to you!