Senior SEO Strategist

Summary

Join Power Digital as a Senior Organic Search Strategist and create and execute custom Organic Search strategies aligned with client KPIs. You will leverage all aspects of Organic Search, including on-page, technical, off-page SEO, and informational SEO content. As a strong communicator, you will explain strategies to various clients and stakeholders. You will be a problem solver, adapting strategies based on performance and leveraging different content types. Continuous learning about Google algorithm updates and brainstorming new strategies are crucial. This role involves mentoring junior team members and utilizing Power Digital's proprietary technology, nova.

Requirements

• Minimum of 5 years of experience in an SEO-based role
• Advanced understanding of all aspects of organic search including on-page, technical, off-page, and SEO Content. Aligning SEO and Content efforts with priority business focuses. Work autonomously to think outside the box and craft custom organic search strategies as needed to help clients achieve their goals in an attempt to maintain client retention
• Advanced knowledge and experience using analytical tools necessary for SEO performance and reporting including Google Analytics, Google Search Console, SEMRush, AHREFs, Moz, Screaming Frog, & others. Keeping up with industry best practices and changing SERP landscape
• Ability to provide positive and constructive feedback to team members who are supporting on accounts. Bonus if you have experience training other team members
• Strong time management and organizational skills when it comes to road mapping strategy, planning deliverables, delegating tasks, and reviewing tasks
• Proactive & solution oriented problem solver related to both client accounts and internal situations. You have a team-player mentality
• Excellent storyteller with strong presentation skills to tailor messages to audiences, communicate complex topics simply, and deliver actionable insights and analyses

Responsibilities

• Create short term and long term strategic organic search roadmaps that quantify the traffic and/or lead/transaction impact that the strategy will have on the client’s business goals
• Organic search performance deep dives during reporting (monthly/quarterly/yearly) and also when Algorithm Updates occur. Working with large data sets and making slides clear and digestible while tying the story back to our strategic efforts and providing actionable next steps as a result of performance
• Explain organic search performance, how it assisted other channels in the funnel, how it affects the client's business, and recommended next steps. This includes being clear, professional and confident in your communication with clients and explaining the "why" behind Organic Search tactics
• Delegate relevant workflow to Specialists and/or supporting strategists with clear expectations, relevant information, and timelines. Providing enough time to review the quality of the deliverables and providing the teammate with feedback (as needed)
• Execute on more complex/outside of the box organic search deliverables that will help clients achieve their business goals
• Make educated Organic Search goals & forecasts based on historical client context and current search landscape (and knowing when to adapt or re-forecast as needed)
• Ownership of updating internal and external deliverable trackers to ensure projects and deliverables are moving along
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Preferred Qualifications

Experience training other team members