Remote SEO/SEM Digital Marketing Analyst

Summary

Join us in driving our digital presence and delivering impactful SEO and SEM strategies that elevate our brand and drive qualified conversions.

Requirements

• Experience of multi-region strategies specifically North America and Europe
• Proven experience in SEO and SEM with a focus on increasing rankings, traffic, and conversions
• Strong understanding of current SEO trends, search engine algorithms, and ranking factors
• Expertise in paid search marketing (PPC) and ability to optimize campaigns for maximum ROI
• Proficiency in SEO/SEM tools such as Google Analytics, Google Search Console, SEMRush, and similar
• Excellent analytical, problem-solving, and decision-making skills with data-driven thinking
• Ability to manage multiple projects simultaneously and work effectively in a fast-paced environment

Responsibilities

• Develop and implement SEO strategies to improve organic search visibility, rankings, and drive website traffic
• Conduct thorough keyword research and analysis to identify high-ranking, relevant keywords and optimize on-page elements such as meta descriptions, title tags, and content for better visibility
• Optimize website content, meta tags, headers, and internal links for maximum search engine exposure
• Implement and manage link-building strategies, directory submissions, and partnerships to improve website authority
• Plan, execute, and manage paid search campaigns (PPC) across platforms like Google Ads, and LinkedIn Ads, ensuring high click-through rates and cost-effective conversion strategies
• Work closely with content creators to ensure all content is optimized for SEO and supports keyword strategies
• Use analytics tools (Google Analytics, Search Console, SEMRush, etc.) to track, monitor, and report on website performance, traffic patterns, and user behavior
• Monitor and analyze competitor SEO/SEM strategies and adjust our strategies to stay competitive
• Conduct A/B testing and optimize landing pages, ad copy, and other elements for better performance
• Generate detailed SEO and SEM performance reports that include traffic, rankings, conversions, and ROI, and make actionable recommendations for improvement

Preferred Qualifications

• Experience working with various CMS platforms (e.g., WordPress)
• Strong written and verbal communication skills to collaborate with content and technical teams
• Understanding of HTML/CSS for on-page optimization is a plus
• Experience of enterprise software solutions, preferably SaaS and/or cybersecurity/information security

Benefits

• Flexible work options: Onaflex PTO
• Competitive Total Reward Packages, including compensation, benefits
• The space to learn and grow as part of Onapsis’ growing team
• Career path and mentoring opportunities