Social And Content Producer

Summary

Join Nutrafol as a Social & Content Producer in the NYC Metro area! This role is crucial for creating engaging content showcasing the Nutrafol community. You'll develop and source talent, manage productions, and create compelling video and photo content across various platforms. Success in this position requires strong storytelling skills, project management expertise, and a passion for health and wellness. You will collaborate with various teams to ensure content aligns with brand guidelines and achieves campaign goals. The role reports to the Director of Social Media and offers a competitive salary and comprehensive benefits package.

Requirements

• Bachelor’s degree in Media Production, Communications, or a related field
• 3-5 years of video production experience, preferably within a consumer brand or creative agency; experience in a DTC/wellness brand is a plus
• Experience sourcing and working with real customers and influencers for video content
• Strong knowledge of social media platforms, with a deep understanding of video content that drives engagement on TikTok, Instagram, and YouTube
• Exceptional project management skills, with the ability to oversee multiple productions simultaneously
• A passion for health and wellness, and an understanding of Nutrafol’s core values and brand voice
• Exceptional attention to detail, creativity, and storytelling ability
• Ability to work collaboratively in a fast-paced environment and adapt to changing priorities

Responsibilities

• Develop real community driven stories through sourcing, developing and crafting content narratives based on real found customer, recommender and expert’s stories
• Develop a pipeline of Nutrafol customers and content creators who align with the brand, ensuring authentic storytelling
• Develop a production strategy that allows for the brand to connect with and capture a diverse range of stories throughout varying locations and varying product and customer fits
• Oversee the full production lifecycle of video and photo shoots, managing every detail from start to finish
• Plan, produce and execute both live, remote or self shot productions
• Assure concepts are aligned, on brand, and work across multiple channel needs. Source locations, secure talent, manage budgets, create detailed schedules, and ensure all equipment is prepared and ready for shoots
• Manage project budgets, track expenses, and ensure shoots remain within scope
• Keep productions on schedule, troubleshooting any challenges that arise to meet deadlines
• Ensure all required production elements (equipment, lighting, sound, props, wardrobe) are on-site and accounted for
• Manage shoots, ensuring they run smoothly, stay on schedule, and meet brand and creative goals
• Collaborate with channel owners (social, paid, email, SMS) to brief editors on required deliverables and ensure content is aligned with platform specifications, brand guidelines, and key objectives
• Work closely with appropriate stakeholders to ensure all content undergoes review, meets deadlines, and is finalized for publishing
• Partner with channel owners to ensure the content goes live as planned, on the correct platforms, and meets campaign goals
• Monitor and report on video performance across all platforms to assess success and identify insights for improvement
• Use performance data to guide decisions for upcoming shoots, ensuring learnings are incorporated into future productions
• Provide post-launch performance analysis for all content, identifying what worked and what didn’t
• Incorporate performance insights into planning for the next month’s shoot, ensuring continuous improvement in content creation
• Stay ahead of emerging video trends and formats, bringing innovative ideas to help Nutrafol stand out in the health and wellness space
• Experiment with new formats and styles, leveraging storytelling to engage and convert audiences

Benefits

• Fully remote work experience
• Comprehensive medical, dental, and vision package, including FSA program
• 401K with 50% match
• Quarterly Bonus Program
• Flexible PTO
• Two company-wide wellness breaks every day
• Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
• Monthly wellness stipend
• Monthly internet stipend
• Monthly cell phone stipend
• Annual learning & development stipend
• Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays
• Free meditation app membership (Headspace)
• Free Nutrafol subscription
• Pet insurance and benefit programs