Social Commerce Strategist

Summary

Join Power Digital as a Social Commerce Strategist and drive revenue growth by optimizing affiliate and social commerce strategies across platforms like TikTok, Meta, and Amazon. You will manage affiliate and social ambassador partnerships, oversee affiliate production and outreach, optimize social shops, and refine commission strategies. This role requires strong analytical skills, data-driven decision-making, and excellent client communication. You will be responsible for tracking key metrics, providing regular updates, and making recommendations for optimization. Staying current with industry trends and integrating innovative tactics is crucial for success. The ideal candidate will have 2+ years of experience in social media, proficiency in TikTok Shop Seller Center, and experience managing influencer campaigns.

Requirements

• 2+ years of experience in social media (agency experience preferred)
• Proactive in staying current with the latest trends, algorithm changes, and platform updates in the social media landscape, must have examples of applying this knowledge to enhance strategies
• Proficiency in TikTok Shop Seller Center: Comfort and familiarity with navigating and utilizing the various TikTok tools within their commerce suite. Must have experience in the Affiliate management system
• Understanding of the social ambassador ecosystem and proven experience in at least one sub-affiliate program; bonus points for Impact experience
• Proven track record of successfully managing social media strategies for multiple clients spanning various industries, demonstrating adaptability and versatility
• Ability to analyze campaign data effectively, derive actionable insights, and make data-driven decisions to optimize campaign performance and achieve client goals
• Previous experience managing social commerce initiatives, including setting up and optimizing social shops on platforms like TikTok and Meta, to drive revenue and conversions
• Demonstrated proficiency in managing influencer campaigns focused on driving specific performance metrics such as conversions, click-through rates, and ROI
• Highly self-motivated and capable of working independently to develop, execute, and manage social media strategies while delivering exceptional results

Responsibilities

• Execute a TikTok Shop affiliate strategy and/or social ambassdor aligned with brand objectives, focusing on maximizing partnerships and revenue, including daily affiliate outreach through the TikTok Shop Affiliate center
• Management of affiliate messaging system and discord communities to encourage ongoing partnerships that are mutually beneficial
• Manage social commerce initiatives across platforms like TikTok and Meta, including the setup and continuous optimization of social shops to enhance conversions and drive revenue for clients
• Track and report key metrics, including GMV, response rate, and program growth; provide affiliate commission strategies and analyze overall profitability. Develop forecasts and goals for clients based on historical data
• Maintain clear and effective communication with clients, providing regular updates on campaign performance, insights, and recommendations for optimization to ensure client satisfaction and retention
• Stay abreast of industry trends and platform updates, actively seeking out new opportunities and innovative strategies to enhance the performance of influencer campaigns and social commerce initiatives
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department