Paid Social Strategist

Summary

Join Power Digital, a tech-enabled growth firm, as a Paid Social Strategist. You will be responsible for the performance, strategy, and execution of paid social accounts, primarily on TikTok and Meta. This role requires experience in performance marketing, team management, and direct response marketing within e-commerce. You will work closely with clients and internal teams to achieve monthly performance goals and present performance reports. The position offers a fully flexible work environment, commission opportunities, paid time off, and various other benefits. Proficiency in spoken and written English is required. Power Digital values diversity and inclusion.

Requirements

• 1-2 years of digital marketing; Agency experience a plus
• 1+ years of experience with Direct Response marketing specifically in E-Commerce; Lead Gen and B2B a plus
• 1+ years experience with Meta Ads and TikTok ads for direct response campaigns; additional platforms a plus (LinkedIn Ads, Pinterest Ads, etc)
• 1+ years experience leading paid social strategy for direct response marketing efforts
• 1+ years experience with Google Analytics, Shopify; other technical platforms a plus
• 1 year experience client facing and handling communications
• Excellent Excel skills with clear understanding of advanced Excel features
• Excellent data analytics skills
• Proficiency in spoken and written English at an advanced level

Responsibilities

• Full ownership and execution of performance marketing via paid social platforms
• Effectively executing builds and production A-Z with redundancy across channels
• Channels include TikTok, Meta, Pinterest, Snapchat, Reddit, and LinkedIn where applicable. Heavier emphasis on TikTok and Meta
• Lead execution of optimizations concerning performance improvements relative to goals
• Effectively own strategic communication internally and externally for clients and client teams
• Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items
• Autonomous external communication with clients for performance, tactical and strategic items, updates, and recommendations via email, calls, and/or Slack (as applicable)
• Excellent marketing and business strategy acumen
• Complete understanding of the marketing funnel and how to execute via paid social
• Full understanding of the eCommerce model and basic lead gen strategies
• Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results
• Ownership of performance reporting and strategy communication
• Execute performance reporting A-Z with excellent presentation creation capabilities
• Autonomously presents performance reports and recaps, facilitating strategic conversations with clients (verbally and written)
• Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps
• Present forward-thinking plans and execute to drive business results
• Operating as an effective member of the team for both department and account teams
• Contributing to a constructive and effective work environment in line with PD core values
• Actively participate in the growth and development of junior talent where applicable
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Benefits

• Base salary + commission opportunities
• Medical Bonus
• 15 paid vacation days (PTO) per year
• Fully flex work environment: full-remote, in-office, or hybrid
• Employee Assistance Program (EAP)
• 17 observed Colombian national holidays + 2 mental health recharge days per year
• Legal benefits like Prima, Cesantias
• Paid Social Security
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives