Airalo is hiring a
Social Media and Influencer Marketing Specialist

Summary

Airalo is seeking a highly experienced Social Media and Influencer Marketing Specialist to join their European marketing team and grow the markets in the Netherlands. The role involves developing and executing influencer marketing campaigns, managing budgets, and ensuring compliance with legal regulations and company policies.

Requirements

• At least 3+ years of experience in a similar role, even better if in the travel industry
• Knowledge of the Dutch markets and fluency in English and Dutch, impeccable verbal and written communication skills
• Extensive experience in brand management, content, social media, influencer and market insight with an in-depth understanding of the social and digital space
• Excellent knowledge of Instagram/Facebook, TikTok, Youtube, Twitter, Telegram, Linkedin, Snapchat (and other eventual emerging social media) and abreast of social media best practices, and regional, and global trends
• Owning a project that is not strictly part of your job description excites you and you take it as an opportunity to learn something new
• Superior internal & external communication & cross-functional stakeholder management skills
• Enjoying and excelling at handling multiple projects simultaneously in a matrix & complex environment
• Good time management with an eye for perfection & a strong operational background

Responsibilities

• Brainstorm, develop and execute end-to-end influencer marketing campaigns aligned with Airalo's goals and target audience
• Partner with relevant Dutch influencers, content creators and/or agencies to create authentic and engaging content that showcases Airalo's products
• Develop and execute an effective social media strategy tailored to the Dutch markets to increase brand awareness, engagement, and lead generation
• Monitor and actively engage with the Airalo community on social media platforms, respond to comments, questions, and feedback promptly, and build positive relationships with followers
• Monitor, analyze performance and prepare reports on the ROI and effectiveness of influencer marketing efforts, including KPIs and metrics
• Effectively manage the budget allocated for influencer marketing campaigns, ensuring efficient use of resources
• Ensure that influencer partnerships comply with legal regulations and company policies. Manage influencer contracts and negotiations
• Handle potential social media crises effectively, maintain a positive brand image, and address customer concerns professionally
• Stay informed about industry trends, emerging influencers, and new platforms to continuously adapt and enhance Airalo's influencer marketing strategies

Preferred Qualifications

• Prior experience in the tech, travel, or telecommunications industry
• A network of Dutch influencers or influencer agencies you already worked with

Benefits

Health Insurance, work-from-anywhere stipend, annual wellness & learning credits, annual all-expenses-paid company retreat in a gorgeous destination & other benefits