Social Media Manager

Summary

Join Wild Alaskan Company as their Social Media Manager and play a pivotal role in shaping their brand presence and driving business growth. Reporting to the Director of Brand, you will be responsible for managing and executing organic social media channels across various platforms, creating engaging content, collaborating with internal and external teams, and analyzing performance data. This role requires 3-5 years of experience in social media marketing, proven success in growing business metrics through organic social media, and proficiency in various social media tools and analytics platforms. The ideal candidate will possess a deep passion for real food and the outdoors, a keen eye for data, and a strong ability to tell compelling brand stories. The salary range is $70,000 - $90,000 per year.

Requirements

• 3-5 years working in social media marketing
• Experience with consumer-facing brands, ideally in food or CPG, within agency and/or in-house environments
• Proven track record of leveraging organic social media to grow business metrics - specifically within Meta, YouTube and/or TikTok
• Skilled in creating digitally-native UGC-style (with phone) and comfortable writing captions that balance brand voice with industry best practices
• Finger on the cultural pulse to inject the brand into the conversation
• Experience writing briefs and collaborating with internal and/or external creative teams/agencies to produce social assets/ creative
• Confident knowledge of social media scheduling tools – ie Hootsuite, AgoraPulse, Sprout Social or similar
• Proficiency in Google analytics, Looker or other data analytics tools
• Exceptional attention to detail, organizational and communication skills; ability to manage multiple projects at once
• Bring a multitasking mindset and curiosity, while serving as a knowledgeable advocate for organic social at Wild Alaskan Company

Responsibilities

• Manage and execute ongoing organic social channels across all platforms to support business goals while bringing the brand ethos to the forefront of our content across all social media channels
• Unlocking new platform growth opportunities like new tech tools, social channels, etc
• Responsible for managing all social media platforms including Facebook, Instagram, YouTube, TikTok, X/Twitter, Linkedin and Pinterest
• Hands on creation of highly engaging, digitally and socially native video content independently
• Collaboration with the in-house creative team and external agencies to manage and/or create social content
• Manage social activations for product launches, marketing campaigns, partnerships, and influencer/ambassador programs
• Collaborate with influencers, brand ambassadors, and content contributors to create highly engaging socially-native content
• Lead and maintain community engagement across social platforms in partnership with the Member Service team
• Manage the organic social media calendar to align with key moments in the broader marketing calendar and ensure cross-functional efforts are captured and coordinated
• Stay on top of social trends and cultural moments through social listening and data insights to identify new opportunities for creative, marketing, and product innovation
• Continuously monitor and report on organic social performance to test, learn, and iterate—driving ongoing improvements to creative and strategy while ensuring cross-functional alignment

Preferred Qualifications

• Experience in a high-growth, start-up environment (bonus: food brand)
• Experience using editing programs like premier, final cut, canva or similar software
• Experience in leveraging ChatBots and AI to drive engagement - ie Instagram Chat Automation, ManyChat
• Knowledge of sustainability, specifically sustainable food systems, a plus

Benefits

Salary Band $70,000 - $90,000 per year