Social Media Manager

Summary

Join EFG's Social Media team as a remote Social Media Manager within the EU! You will develop and execute social media strategies, create engaging content, and manage community interactions to amplify EFG's products and events. This role requires collaboration with cross-functional teams, data analysis, and a deep understanding of the gaming and esports industry. You'll need proven experience in social media management, digital marketing, and content creation, along with strong communication and community engagement skills. The ideal candidate possesses a university degree or equivalent experience and is fluent in English. This remote position is only available to EU residents eligible to work in the region.

Requirements

• Possess a University Degree in Digital Marketing, Marketing, Media Studies, Business Administration, or equivalent experience in marketing, content agency, or promotion
• Have a minimum of 3 years of experience managing and growing social media accounts for brands, ideally within the gaming, sports, or entertainment industries
• Demonstrate a strong understanding of digital marketing strategies, content creation, and community engagement techniques to drive measurable results
• Have in-depth knowledge of key social media platforms (e.g., Instagram, X, TikTok, YouTube, Discord) and an understanding of the nuances of each to tailor content effectively
• Possess experience with content creation, including proficiency in Adobe Photoshop, Premiere Pro, or similar tools for creating compelling visual and video content
• Have a proven track record of executing successful digital marketing campaigns, with the ability to analyze performance and adjust strategies to optimize outcomes
• Possess strong skills in community engagement, with an understanding of how to foster online relationships and manage online communities to boost brand loyalty
• Be fluent in English, with excellent copywriting skills and the ability to craft engaging, on-brand messaging tailored to different social media platforms
• Have a deep understanding of gaming culture, particularly around sports and esports games like F1, Call of Duty Mobile, Brawl Stars, and EA FC Mobile as well as familiarity with gaming communities and their behaviors

Responsibilities

• Develop and refine the social media strategy to enhance the EFG brand and its digital presence
• Lead channel-specific strategies and content planning to maximize engagement and reach
• Maintain and evolve the tone of voice across digital platforms to align with brand identity
• Design and implement digital content strategies for EFG products and events, ensuring impact and relevance
• Collaborate on creating compelling digital content packages and campaigns for brand partners
• Track, analyze, and optimize social media KPIs to drive performance across EFG accounts
• Strategically plan and execute social marketing campaigns for global EFG products
• Manage and grow community engagement, fostering strong relationships with audiences
• Partner with creative teams to ideate, produce, and refine innovative content plans
• Continuously analyze and enhance performance across all digital EFG channels

Preferred Qualifications

Have previous experience working in esports/gaming/sports/entertainment industries