Social Media Marketer (B2B SaaS - AI Technology)

Summary

Join Salt as a part-time Social Media Content Marketer to help amplify our presence and connect with our target audience in the B2B SaaS space, generating new inbound leads.

Requirements

• Proven experience managing social media accounts for B2B SaaS companies in tech or AI
• Strong understanding of LinkedIn, Twitter, and other professional social media platforms
• Excellent writing and communication skills, with the ability to adapt tone and style to suit different audiences
• Proficiency in content creation tools like Canva, Adobe Creative Suite, or similar
• Experience analyzing social media metrics and using insights to drive strategy
• Ability to work independently and manage time effectively in a part-time role
• Knowledge of SEO and how it integrates with social media strategies
• Familiarity with the SaaS buyer journey and account-based marketing (ABM)

Responsibilities

• Develop and execute a content strategy tailored for platforms like LinkedIn, Twitter, and YouTube to engage and educate our target audiences (AI developers, SaaS professionals, and tech leaders)
• Write, design, and produce high-quality, engaging posts, graphics, and short videos that showcase Salt’s expertise and value
• Plan and manage social media campaigns that align with company goals, including product launches, webinars, and partnerships
• Track and analyze performance metrics to continually optimize our social media strategy for reach, engagement, and conversions
• Build relationships by engaging with followers, responding to comments, and participating in relevant industry conversations
• Work closely with the marketing, product, and design teams to ensure consistency and alignment across all messaging

Preferred Qualifications

• Experience with video editing and creating short-form video content
• Background in AI, LLMs, or developer tools content

Benefits

• Flexible, part-time schedule with remote work options
• Competitive hourly compensation, with opportunities for growth