Braintrust is hiring a
Spanish UX Writer and Content Designer

Summary

The job is for a Bilingual (English/Spanish) Writer, Researcher, and Digital Marketer on a temp-to-perm contract basis at SureCo. The role offers a salary of $40-$45 per hour for 30 hours per week and involves creating engaging content in both English and Spanish, shaping brand identity, conducting research, developing digital marketing strategies, and community engagement.

Requirements

• Fluency in both English and Spanish is essential
• Proven experience in content design, content creation, digital marketing, or related roles
• Strong writing skills and the ability to craft engaging and persuasive bilingual content for various channels
• Research-oriented mindset with the ability to gather insights and data to inform content and marketing strategies
• Familiarity with lower-income family demographics, their unique challenges, and their preferences related to health insurance is a plus
• Strong organizational skills and the ability to manage multiple projects simultaneously
• Creative thinking and a proactive approach to problem-solving
• Bachelor's degree in marketing, communications, journalism, or a related field

Responsibilities

• Create compelling, engaging, and culturally relevant marketing copy in both English and Spanish
• Develop blog posts, social media content, email campaigns, and other digital materials that resonate with the target audience and effectively communicate our brand's value
• Leverage Content Design experience to create succinct text-based campaigns and acquisition flows
• Play a pivotal role in shaping the brand identity and voice for our health insurance platform among the lower-income community
• Ensure consistent messaging and branding across all bilingual content, maintaining a cohesive and authentic presence
• Research and understand the specific needs, concerns, and preferences of the lower-income demographic when it comes to health insurance and benefits
• Create informative and educational content that empowers families with the knowledge they need to make informed decisions about their health coverage
• Collaborate with our marketing team to strategize, plan, and execute bilingual digital marketing campaigns aimed at expanding the reach and impact of our health insurance platform
• Monitor and analyze campaign performance, providing insights and recommendations for optimization
• Engage with the target audience through social media, online forums, and other relevant platforms to foster meaningful connections and gather insights for content refinement

Preferred Qualifications

Major bonus points for experience in healthcare, insurance, or human resources