Lucid is hiring a
Sr. International Digital Marketing Specialist

Summary

Lucid Software is seeking a Digital Marketing Specialist to join their International Marketing team, focusing on acquisition growth for French-speaking markets. The role involves executing digital marketing campaigns, keyword research, SEO optimization, link building, and competitor analysis. The candidate should be fluent in French, have a bachelor's degree with strong academic performance, analytical skills, interpersonal skills, excellent organizational skills, problem-solving abilities, and teamwork skills.

Requirements

• Native fluency in French
• Bachelor's degree in progress/completed with strong academic performance
• A growth mindset: willingness and ability to learn about digital marketing
• Analytical skills to be able to work with large amounts of data and translate into actionable strategies
• Strong interpersonal skills and the ability to build/maintain relationships at every level
• Exceptional organizational skills and the ability to prioritize multiple tasks with excellent attention to detail
• Ability to problem solve and take initiative with minimal guidance
• Ability to provide, receive, and incorporate constructive feedback

Responsibilities

• Work with the Marketing team to develop and execute digital marketing campaigns in French
• Conduct keyword research in French and understand the local SERP landscape
• Identify new SEO optimization opportunities and content insights that are locally relevant
• Scope link building opportunities and perform outreach efforts with a focus on French websites
• Help scale PPC campaign expansion and localization, providing local insights, building keyword lists and optimizing ad copies
• Perform local market research and competitor analysis to identify new acquisition growth opportunities
• Monitor market specific performance metrics and support with regional reporting

Preferred Qualifications

• Degree in Marketing
• Experience copywriting in French
• HTML, CSS, and experience working with a content management system
• Experience with SEO tools (Ahrefs, Moz, Hunter.io, Search Console)
• Experience with digital advertising, A/B testing and email marketing
• Experience creating, manipulating and extracting insights from Tableau dashboards
• Experience analyzing large data sets
• Mastery of spreadsheets and analysis functionality
• Experience running successful link-building campaigns through email outreach, vendor management, relationship building