Gametime is hiring a
Sr. Manager, CRM & Lifecycle Marketing

Summary

The job is for a Director of CRM at Gametime, a company offering live experiences platforms. The role includes developing ambitious growth targets, coaching a team, understanding customer interests, aligning with the company's strategy, partnering with various departments, and setting best-in-class practices.

Requirements

• A deep understanding of lifecycles, segmentation, analytics, and user behavior
• Experience with Braze or similar CRM platforms
• 8+ years of experience with email, mobile push notifications, and SMS marketing campaigns. Experience with both Mobile Apps and eCommerce a plus
• 3+ years of experience managing a team within CRM
• A data-driven approach toward increasing engagement and improving lifetime value
• High degree of comfort rolling up your sleeves to get into the details with your team, including working with SQL, experimentation models, and customer analytics
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously
• You understand what questions to ask to get to the answer when working with analysts to uncover learnings that will propel performance

Responsibilities

• Develop ambitious growth targets and a CRM roadmap that delivers a step-change in scale and impact to Gametime’s business and customer experience
• Coach and motivate a high performing team of CRM professionals to unlock incremental growth with consistent iterative testing, following best-in-class experimentation practices
• Understand the interests and behaviors of our customers to segment them and create personalized journeys
• Align CRM with the company’s overall strategy, objectives, and goals, partnering with Finance and leadership to maximize our customer file against operating plan targets
• Partner with data, creative, product, and other departments on prioritization and implementation of CRM projects, ensuring flawless execution
• Lead advocacy for CRM by sharing insights and recommendations with cross-functional teams and leadership, inviting collaboration on our CRM channels experience
• Set best-in-class practices for our customer experience and communications look-&-feel. Manage vendor relationships and negotiations

Benefits

• Flexible PTO
• Equity
• Medical, dental, & vision insurance
• Life insurance and disability benefits
• 401K, HSA, pre-tax savings programs
• New equipment setup provided
• Diverse Family-forming benefits through Carrot Fertility
• Wellness programs
• Tenure recognition