Hydrow is hiring a
Senior Manager of Lifecycle Marketing

Summary

The job is for a Sr. Manager of Lifecycle Marketing at Hydrow, responsible for designing and executing engagement strategies to reduce churn, reactivate lapsed customers, and increase user activity. The role requires collaboration with cross-functional teams and the use of data analytics for decision-making.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or comparable experience
• 5+ years of experience in lifecycle marketing, retention marketing, or a related role, preferably for a subscription-based service
• Proven track record of developing and executing successful omni-channel marketing strategies that drive customer engagement, retention, and reactivation
• Strong understanding of CRM systems, data analytics, and customer segmentation techniques. Experience with Iterable preferred
• Excellent communication skills, with experience in writing creative briefs and collaborating with design teams to produce compelling customer communications
• Proficiency in using data to drive decision-making and measure campaign success
• Ability to manage multiple projects simultaneously, with strong organizational and time-management skills
• Collaborative team player with a passion for customer success and a deep understanding of the customer journey

Responsibilities

• Design and execute comprehensive, data-driven engagement strategies that focus on personalization and delivering the right message, on the right channel, at the right time to Hydrow members
• Partner with the SVP of CX on the creation and execution of quarterly and monthly omni-channel engagement strategies aimed at reducing churn, reactivating lapsed customers, and driving overall user activity
• Develop and execute personalized, data-driven communication strategies tailored to specific customer segments across the entire customer journey
• Collaborate with cross-functional teams to develop innovative strategies that convert satisfied customers into brand advocates and win back former customers
• Write detailed creative briefs and collaborate with the design team to develop compelling customer communications
• Build, schedule, and manage customer communications within the CRM (Iterable), ensuring flawless execution across all channels (Email, Push, SMS, Direct Mail)
• Implement and manage anti-churn and win-back (reactivation) campaigns, with a focus on continuous improvement and channel optimization

Benefits

• Medical, Dental, and Vision Insurance Premiums 100% Paid For By Hydrow
• 6 Months Fully Paid Primary and Secondary Parental Leave
• Unlimited PTO Policy
• $150/week Reimbursable for Childcare
• 401k
• Free Membership to the Hydrow App and access to a free Hydrow