Serotonin is hiring a
Sr. Public Relations Manager, Remote - China

Summary

Serotonin is seeking a Sr. Public Relations Manager to lead strategic communications for web3 clients, with a focus on crypto, fintech, infrastructure, and NFTs. The role requires 4-6 years of experience in PR, strong media relationships, and prior experience working in web3.

Requirements

• 4-6 years of experience working in comms/ PR roles at an agency or in-house, with a background in crypto, web3, or open-source systems
• Understanding of web3 and the prominent ecosystems, technical primitives, culture of open source/ decentralized systems, and the use cases that define the industry landscape
• Experience and familiarity with web3 culture and practices
• Successful track record of leading initiatives across brand comms, news campaigns, and thought leadership — ie. crafting brand assets, executing all media outreach and coordination, stakeholder management, and securing earned speaking engagements
• Strong media relationships in web3, tech, and adjacent media verticals
• Sharp writing and editing skills
• Capacity to thrive in a fast-paced environment and navigate multiple projects
• Proven ability to collaborate and communicate with clients and teammates

Responsibilities

• Lead PR campaigns and announcements— set the strategy, goals, tactics, research and execution for optimal earned media outcomes
• Media targets — leverage existing contacts and cultivate new relationships with web3 trade press and journalists across tech, business and mainstream media (digital publications, podcasts, video, etc.)
• Content creation– craft client positioning/ messaging, press releases, pitches, thought leadership commentary and briefing materials
• Proactive pitching– secure thought leadership opportunities across media, podcasts, and events
• Industry events — help curate strategic event presence and work 1x1 with client reps to secure, conceptualize, and optimize speaking opportunities at leading industry events
• Stakeholder management– coordinate all relevant internal and external parties, anticipating needs and timelines for successful execution
• Comms infrastructure– support in all public relations activities, managing media inquiries and founder requests
• Reporting– monitor, analyze and communicate PR results, creating post-report campaigns with actionable insights
• Market analysis– maintain a keen understanding of industry trends and make appropriate recommendations on how to insert clients into trending conversations
• Crisis communications: advise on strategic comms to help clients navigate sensitive situations

Preferred Qualifications

Events experience highly preferred

Benefits

• Competitive Salary
• Health Insurance - (US Only)
• 401(k) - (US Only)
• Remote Work
• Opportunity for travel