1871 is hiring a
Summer MBA Marketing Associate

Summary

The job is for a WeSolv Summer MBA Marketing Associate. The role involves working in either Product Marketing or Channel Marketing, with projects focusing on marketing page optimization, company value proposition research, building a Student Ambassador Program, and analyzing candidate messaging. The role requires proven experience as a content creator or copywriter, ability to structure user research interviews, map out the customer journey, create and implement effective marketing plans, build and maintain relationships with ambassadors, monitor and analyze channel marketing campaigns, and segment candidates into distinct groups.

Requirements

• Ability to structure targeted user research interviews and incorporate findings into impactful marketing recommendations
• Proven experience as a content creator or copywriter responsible for creating compelling newsletters, email campaigns, blogs, case studies, thought leadership pieces, guides, etc
• Ability to distill complex technical processes into accessible messaging understood by a general audience
• Ability to map out the customer journey at each touchpoint in a marketing funnel. Prior experience in conversion optimization is a plus
• Ability to create and implement effective marketing plans for identified channels to engage candidates in WeSolv Case Challenges
• Prior experience working with Asana, WordPress, HubSpot, Google Analytics, Mixpanel, and/or HotJar a plus
• Ability to build and maintain strong relationships with ambassadors to ensure continued involvement and compliance with WeSolv’s branding, messaging, and communications
• Ability to monitor and analyze the performance of channel marketing campaigns to identify areas for improvement and optimize strategies
• Ability to develop targeted content specifically for ambassadors, such as co-branded materials, training manuals, or sales presentations
• Ability to equip channel partners with the necessary resources, training, and marketing materials to effectively market WeSolv and Case Challenges
• Ability to segment candidates into distinct groups with similar needs and preferences, allowing for tailored channel strategies

Responsibilities

• Marketing Page Optimization: WeSolv is looking to optimize our website flow, messaging, and functionality as they are critical to improving and optimizing conversions for multiple stakeholders
• Company Value Proposition and Messaging Research: WeSolv is looking to identify the top 3-5 value propositions for companies to use WeSolv
• WeSolv Student Ambassador Program: As a two-sided marketplace, WeSolv must continue to build relationships with our candidate pool and hiring enterprise companies
• Candidate Messaging Analysis: The WeSolv Summer MBA Marketing Associate will have the opportunity to analyze prior marketing communications and explore what content, messaging, and positioning resonates with graduate-level candidates

Benefits

• Flexible work schedule and optional remote working environment
• Opportunity to build a company that will change lives for the better
• Stipend eligible for qualifying candidates
• A career game changer