User Retention Specialist

Summary

Join Airalo, the world’s first eSIM store, as a full-time User Retention Campaigns Specialist, User Experience! Based remotely, you will be a key member of a lean team, significantly impacting organizational growth. Your role centers on creating and implementing retention campaigns to boost returning users and revenue. You will leverage your analytical skills and expertise in customer behavior to achieve these goals. This position involves close collaboration with cross-functional teams and requires proficiency in various marketing tools and platforms. The ideal candidate possesses strong analytical skills, experience in mobile analytics, and excellent communication skills.

Requirements

• A minimum of 2-3 years experience in planning and executing marketing campaigns with proficiency in CRM tools such as Clevertrap/Moengage/Braze/etc
• Strong analytical skills, hands on experience with Excel and data visualization
• Experience creating audience segmentation, visual reports, and ad hoc analysis
• Experience in mobile analytics on different platforms (e.g. GA4, Firebase, Adjust)
• Perfect verbal and written communication skills in English

Responsibilities

• Developing and managing campaign calendars and schedules to ensure timely execution, using various channels such as push notifications, email and automated journeys
• Collaborating with cross-functional teams to optimize retention campaigns
• Working closely with our Product, Engineers and Creative Designers to elevate communications
• Monitoring campaign performance and reporting on key metrics, including customer retention, engagement, and revenue
• Continuously test (A/B testing) and optimize campaigns to improve results
• Stay up-to-date on industry trends and best practices in retention marketing; Constantly learning new ways to utilize common industry tools of choice (e.g. CleverTap or Braze)
• Taking part in the whole growth experimentation cycle - from ideation through implementation and analysis
• Doing data analysis, user segmentation, and reporting as needed
• Working closely with our Growth, Product and Support teams to gather insights from our users and suggest improvements

Preferred Qualifications

• Prior experience and training in neuromarketing
• Prior experience in mobile app marketing
• Certificates and courses in data & analytics, digital marketing and research methods
• Understanding of technical languages (e.g. SQL, HTML, CSS, etc.)
• Prior work experience in telecommunications or travel industry
• Knowledge of eSIM and GSMA related technologies and services

Benefits

• Health Insurance
• Work-from-anywhere stipend
• Annual wellness & learning credits
• Annual all-expenses-paid company retreat in a gorgeous destination