User Growth Specialist

Summary

Join Wellhub, a corporate wellness platform, as a User Growth Specialist on our dynamic User Growth Marketing team! You will develop and execute targeted campaigns to boost subscriber retention and family member conversions, lead the Ambassador Program, and leverage data-driven insights to optimize marketing efforts. Collaborate with cross-functional teams, identify market trends, and manage end-to-end campaign execution. This role requires experience in email marketing and end-to-end campaign management. Wellhub offers a comprehensive Total Rewards approach, including competitive salary, benefits, and personal growth opportunities in a flexible and supportive work environment.

Requirements

• Develops and executes marketing programs tailored to audience, messaging, and channel effectiveness
• Stays updated on industry trends and best practices
• Manages end-to-end campaign execution, balancing multiple projects while ensuring high-quality implementation and adherence to best practices
• Uses analytics to optimize strategies, measure marketing performance, and prioritize initiatives based on data insights
• Organizes and executes projects independently, collaborating with cross-functional teams to drive alignment and efficiency
• Comfortable testing and iterating new marketing strategies, documenting insights, and identifying scalable opportunities
• Clearly conveys marketing insights, explains data in simple terms, and actively engages in discussions across teams and stakeholders
• Demonstrates strong organizational skills, prioritizing tasks effectively while adjusting to urgent needs and high-impact initiatives
• Identifies challenges, proposes solutions, and works cross-functionally to drive continuous improvement and innovation
• Prior experience in email marketing and end-to-end campaign management

Responsibilities

• Develop and execute targeted campaigns to boost subscriber retention and family member conversions
• Use data-driven insights to optimize the subscriber journey and maximize lifetime value
• Lead the Ambassador Program, activating subscribers as advocates through referrals and engagement campaigns
• Drive go-to-market strategies for new partner launches, ensuring subscribers stay informed and engaged
• Leverage analytics, A/B testing, and campaign iteration to refine lifecycle marketing efforts, enhance engagement tactics, and improve performance
• Work with local and global teams (CS, WE, VM, CX) to align on initiatives, share insights, and foster a collaborative, fast-paced environment
• Identify local trends, benchmark competitors, and lead innovative campaigns aligned with global and regional strategies
• Oversee end-to-end execution of local initiatives, ensuring seamless CRM campaign management in Braze while maintaining best practices and documentation
• Manage the creation of marketing assets (CTA, visuals, copy) using Canva, Figma, and Structured Web, ensuring brand consistency
• Proactively tackle challenges, experiment with new approaches, and scale successful strategies globally
• Inspire and empower others by genuinely caring for your own wellbeing and your colleagues
• Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance

Benefits

• Health, dental, vision, and life insurance
• Flexible hybrid and full remote work options
• Home office stipend
• Monthly flexible work allowance
• Flexibility to adjust working hours based on personal schedule, time zone, and business needs
• Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more
• Gold plan access at no cost, and other premium plans significantly discounted
• Minimum of 25 days PTO per year with an additional day for each year of tenure (up to 5) in addition to annual holidays (including an extra holiday on your birthday!)
• 100% paid parental leave to all new parents and extended maternity leave
• Outstanding opportunities for personal and career growth
• Annual base salary range: $77,373 - $96,716 (in NY, CA, CO, MA, WA; may vary for other locations)
• Eligibility to participate in either our annual bonus plan or a sales incentive plan, and our performance-based stock option program