Veterinary Strategic Marketing Specialist

Summary

Join EVG Specialty Network as a Strategic Marketing Specialist and lead marketing activities for assigned specialty and emergency hospitals, developing growth marketing plans and creating multi-channel marketing campaigns.

Requirements

• Bachelor's degree in Marketing, Communications, Advertising, or a related field, or equivalent industry experience
• Specialty animal healthcare experience strongly preferred
• 2+ years of marketing experience, including demonstrated experience creating and implementing comprehensive strategic marketing plans that mix traditional and digital marketing tactics
• Experience managing multiple social media channels – content posting, channel management, content strategy, paid/organic posting, responding to reviews, and tracking reach and engagement
• Understanding of key marketing analytics and demonstrated experience drawing insights from analytics
• Ability to work in a matrixed structure with strong communication skills, with the ability to prioritize projects between hospitals as needed
• Excellent written, verbal, and interpersonal communication skills, including strong copywriting and grammar skills and comfort with client and partner presentations
• Proficient in Microsoft Office, social media and email tools, Canva and WordPress

Responsibilities

• Partner with EVG internal support teams and hospital leadership to understand business objectives and create multi-channel marketing plans that will contribute to the achievement of those objectives
• Develop and implement marketing programs and activities to drive referrals from local veterinarians, increase consideration and awareness of hospitals, and educate referring veterinarians and clients about services offered
• Serve as the primary marketing point of contact for assigned hospitals and respond to needs for marketing support
• Develop and maintain marketing materials and content including but not limited to digital ads, brochures, merchandise, flyers and other collateral, content calendars, social media, email, websites, etc
• Manage assigned hospital social properties including partnering to curate content, optimize paid and organic posts, and work with hospital leadership to monitor and support reputation management
• Collaborate with our digital partner to ensure hospital websites remain optimized to evolving priorities and expanding services
• Assist in organizing and promoting Continuing Education and other promotional activities
• Conduct research to identify trends, target audiences, and competitive insights to inform marketing strategies. Analyze performance across marketing channels and monitor competition
• Manage marketing budget and spending for all hospitals in the portfolio

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401k
• Generous paid time off