Vice President, Media

Summary

Join Black and White Zebra (BWZ) as the Vice President of Media and lead our editorial, SEO, and multimedia teams. This pivotal role involves overseeing a talented team to deliver impactful content driving audience and revenue growth. You will develop profitable career media publications, building highly engaged audiences through innovative content. You'll partner with various teams to execute a comprehensive business strategy for revenue growth. This role offers the opportunity to shape BWZ's media platforms and lead your team in pioneering industry-leading practices. You'll focus on innovative approaches to audience acquisition and retention, elevating content production and ensuring financial success.

Requirements

• Proven ability to conceptualize and execute innovative content strategies and formats that engage and retain audiences across multiple platforms and formats building strong, profitable media brands
• Deep understanding of SEO best practice, social media engagement tactics, and digital marketing strategies to drive organic traffic, boost visibility, and maximize audience growth
• Skilled in identifying audience needs and preferences to develop impactful, differentiated content and experiences that foster loyalty and brand love
• Expertise in creating content that supports monetization strategies, including advertising, paywalls, and educational product funnels, ensuring both audience and revenue growth
• A track record of building, training, and mentoring high-performing teams, fostering a collaborative and innovative culture to drive success at scale
• Skilled in optimizing workflows, developing processes, and implementing tools to improve content production efficiency and maintain a high standard of quality
• Adept at evaluating data, content and process effectiveness, providing constructive feedback, and implementing strategies to enhance quality and efficiency
• Exceptional organizational skills, capable of managing multiple initiatives simultaneously while maintaining focus on detail and deadlines
• Excellent verbal and written communication skills, ensuring alignment with internal teams, external contributors, and stakeholders
• Ability to anticipate challenges, adapt to dynamic environments, and implement innovative solutions to overcome obstacles

Responsibilities

• Deliver content performance
• Build the strategy, systems, frameworks and process to produce excellent content at scale with content that engages and ranks, generating monetizable traffic for ads and product
• Ensure the team creates impactful content that feeds the funnel for inventory and commerce
• Hone content strategy and execution to dominate the publication's ownable SERP
• Develop content that drives Xchannel engagement, subs and brand lovers
• Help the team plan, create, monitor. evaluate and improve performance
• Research, implement, and train content team on the best tools for improving our quality of process & outcome
• Make amazing content
• Guide the creation and evolution of differentiated content and formats that attract, engage and retain loyal, engaged audiences, builds brands and transform visitors into brand lovers at scale
• Develop, document, & align team on content planning, production, analysis, and governance
• Iterate on content concepts to build reputation, clicks, shares and follows
• Show the team what good looks like, and collaborate with them on it
• Review performance and process and optimize to drive efficiency
• Provide feedback and approval on content plans and production plans
• Ensure strategies are concrete, aligned with goals, and implement-able
• Develop the team
• Build, train, equip and coach the team to elevate their craft and effectiveness, delivering quantity, quality and performance
• Identify capacity gaps, forecast content needs, and make appropriate hires
• Catch the things that others don't to improve the quality of our pubs
• Be the guardian and arbiter of quality - adding finishing touches, and making improvements to make the content more effective
• Encourage and guide content team in personal development, new experiments, and fun

Preferred Qualifications

• Knowledge of both event and membership-based business models and how content drives membership acquisition and retention
• Experience in public speaking, representing brands at events, panels, and conferences
• A robust professional network within media, tech, and content industries for partnerships and collaboration opportunities

Benefits

• $200,000 - $250,000 a year
• This full time position is available as a either a remote or hybrid position, dependent on proximity to our headquarters in Vancouver and your personal work preferences
• Discretionary bonus
• Comprehensive benefits package