Vice President, Communications & Brand

Summary

Join Syndigo, a growing B2B software company, as the Vice President of Communications and Brand. Lead the company's external and internal communications, brand strategy, visual identity, and design. This highly visible role reports to the CMO and partners with executive leadership and cross-functional teams. You will define how the brand is perceived and experienced by customers, employees, and partners, owning everything from messaging and media to the brand's look and feel. Drive the next evolution of a growing B2B brand with global reach and category leadership potential. Work at the intersection of brand, communications, and design—owning the full brand experience.

Requirements

• 12+ years of experience in brand, communications and marketing leadership—preferably in B2B software/SaaS companies
• Demonstrated success leading brand identity and visual systems across global, multi-channel organizations
• Strong leadership experience overseeing brand and design teams with a mix of internal and external resources
• Exceptional storyteller with excellent writing, messaging, and presentation skills
• Strategic thinker with the ability to execute and adapt in a fast-paced, high-growth environment
• Proven ability to influence and partner with senior executives and cross-functional teams
• Strong executive presence
• Bachelor’s degree in Communications, Marketing, Design, or a related field; advanced degree a plus

Responsibilities

• Own and evolve the company’s brand identity, positioning, and voice across all channels and audiences
• Lead brand campaigns and storytelling initiatives that drive awareness, differentiation, and preference in the market
• Ensure consistent, high-impact brand expression across the entire customer journey
• Own the company’s visual identity system—including logo, color palette, typography, and overall design language
• Lead and develop the in-house brand/design team in partnership with agencies to create cohesive and compelling assets across digital, web, product marketing, corporate materials, and events
• Partner with product and UX teams to ensure visual brand alignment across product experiences
• Maintain and evolve brand guidelines and standards across the organization
• Develop and execute integrated communications strategies that align with business priorities and enhance corporate reputation
• Oversee public relations, media strategy, social channels, and thought leadership programs
• Manage PR agencies, media relationships, and communication partners to deliver results
• Partner closely with CMO and CEO on executive visibility, including messaging, thought leadership, keynote development, and speaking opportunities
• Lead external communication planning for major company initiatives, product announcements, and organizational changes
• Partner closely with the Chief of Staff to ensure alignment with internal communications
• Monitor brand health and corporate reputation across earned media, digital platforms, employee feedback, and analyst perception
• Establish metrics and reporting frameworks to measure brand impact and communications effectiveness
• Act as a key advisor to executives on issues related to public perception, brand risk, and strategic messaging

Preferred Qualifications

Experience in the commerce space a plus

Benefits

• Competitive compensation, equity, and benefits in a people-first, innovation-driven culture
• For full-time U.S. based-employees, we offer competitive health insurance benefits, PTO and volunteer time off, employer-paid short- and long-term disability, parental and adoption leave, 401(k), and tuition reimbursement
• This position is Bonus Eligible