Vice President, Public Relations

Summary

Join Siege Media as their Vice President of Public Relations, a leadership role where you will build and lead a new PR practice. You will develop and execute strategic PR initiatives, mentor a high-performing team, and oversee media relations. This position requires extensive experience in tech and agency PR, proven leadership skills, and strong communication abilities. The ideal candidate will have experience in fintech, SaaS, or consumer industries and a proven track record of integrating PR with content marketing and SEO. Siege Media offers a competitive salary, performance-based bonuses, and comprehensive benefits, including health benefits, 401(k) match, unlimited PTO, wellness stipends, and professional development opportunities.

Requirements

• 7+ years of progressive experience in tech, traditional PR
• 4+ years of experience in an agency setting
• Demonstrated expertise securing high-value media placements, cultivating media relationships, and managing executive thought leadership
• Proven leadership experience building, scaling, and managing high-performing PR teams
• Exceptional strategic thinking, communication, and crisis management skills
• Track record of integrating PR with content marketing and SEO strategies for cohesive brand storytelling
• Strong SaaS, fintech, and/or consumer industry connections and an established professional network

Responsibilities

• Develop and execute strategic PR initiatives aligned with client goals, enhancing visibility, credibility, and thought leadership
• Build, mentor, and lead a high-performing PR team from scratch, fostering professional growth and aligning team objectives with business goals
• Oversee media relations, securing high-impact placements in top-tier media outlets, podcasts, events, and influential platforms
• Develop processes for the PR department, create additional client deliverables and shape strategy that drive client value given your experience as a PR leader
• Contribute to business development on sales calls, creating and setting strategy for potential clients
• Lead crisis communication strategies, proactively identifying risks and managing brand reputation challenges
• Collaborate closely with our content marketing and SEO teams to integrate PR efforts for maximum client impact
• Drive the development of PR performance metrics, ensuring clear ROI and alignment with overall marketing objectives
• Serve as a senior advisor to executive-level clients and internally to our leadership team

Preferred Qualifications

• Previous experience in fintech, SaaS, consumer
• Previous experience with digital PR
• Experience leveraging data analytics to inform PR strategies and measure effectiveness

Benefits

• Comprehensive health benefits
• 401(k) match
• Unlimited PTO
• Wellness stipends
• Ongoing professional development opportunities
• Performance-based bonus based on department growth