Vice President, Brand Marketing

Summary

Join goop as the Vice President, Brand Marketing, leading the strategic development and execution of goop’s brand marketing efforts. You will shape goop’s brand narrative, ensuring cohesion across external touchpoints and driving brand consistency. Oversee brand campaigns, PR, influencer, and social media strategies, partnering with internal and external stakeholders. Build and nurture relationships to increase brand visibility and relevance, while defining and tracking KPIs. Lead and develop a high-performing brand team, selecting and managing agency partners. This role reports to the CEO and requires close collaboration with executive leadership and various departments.

Requirements

• 12+ years of brand marketing experience, with oversight across communications, PR, influencer, and social
• Proven track record of building and executing breakthrough brand strategies in the beauty, fashion, wellness, lifestyle, or luxury space
• Deep understanding of consumer dynamics, cultural trends, brand storytelling, and media/influencer dynamics
• Demonstrated success managing high-visibility campaigns, executive communications, and reputational initiatives
• Strong leadership and team management skills, with experience mentoring and scaling high-performing teams
• Excellent communicator, capable of articulating vision and strategy to senior stakeholders and cross-functional teams
• Highly collaborative, proactive, and adaptable in a fast-paced, entrepreneurial environment
• Experience working with in-house creative teams, editorial partners, and agency relationships

Responsibilities

• Design and execute on a thoughtful, proactive brand narrative strategy to advance goop’s brand positioning and messaging, ensuring consistency and resonance across all channels
• Design and execute on goop’s annual brand marketing calendar in partnership with Creative, Growth Marketing, and Editorial teams, aligning with key product, brand, and culture moments
• Oversee brand campaigns, PR, influencer, and social media strategy—ensuring aligned storytelling and cultural relevance
• Partner with internal stakeholders and external agencies to amplify the CEO & Founder’s leadership platform and thought leadership efforts
• Shape proactive and reactive communications strategies to manage brand reputation and mitigate risk
• Build and nurture media, influencer, and industry relationships to increase brand visibility and relevance
• Define and track KPIs across all brand marketing functions; use insights to inform future strategy and campaign optimization
• Lead and develop a best-in-class brand team across brand marketing, PR, influencer, and social
• Select and manage agency partners to support campaign development, media outreach, and influencer activations

Benefits

• Generous health benefits package
• Fertility benefits
• Paid parental leave
• "goopcation" paid company summer break
• Generous goop discounts
• Special offers with brand partners
• Access to custom lifestyle resources and events
• A beautiful workspace in Santa Monica