Vice President, Quantitative Insight

Summary

Join Brado, a digital marketing agency, as their Quantitative Insight Vice President! This role is crucial in building out Brado's in-house quantitative insight capabilities, starting in 2025. You will be responsible for client success, project execution, and mentoring strategists. The position requires deep domain expertise in healthcare (e.g., oncology, medical devices) and extensive experience in market research. While primarily remote, collaboration involves in-person team gatherings. The ideal candidate will reside in the St. Louis, MO area.

Requirements

• Bachelor’s degree or equivalent experience
• Deep expertise in segmentation, MaxDiff and TURF analysis
• 15+ years of experience moderating and strategic market research
• Willingness to travel and be flexible in scheduling to accommodate project needs

Responsibilities

• Ensure all aspects of the project are delivered on time and against client objectives
• Consistently think proactively throughout the project to anticipate and quickly address changes to approach, design, objectives, etc
• Fully design studies and write effective proposals
• Thoughtfully craft questionnaires / discussion guides with appropriate techniques and activities, and structures of questions that better address objectives and fit with participant type
• Develop analytics plans appropriate for the scope of work and have a working knowledge of advanced analytics for interpretation
• Creatively and quickly connect the dots, identifying emerging themes and how they connect to the bigger story
• Consistently incorporate strategic elements into the report including the story flow, emerging implications (so-what), and recommendations (now-what)
• Appropriately add visual elements to communicate the story, ensuring the data story comes to life
• Consistently leverage and train others to utilize client / industry knowledge and external frameworks (e.g., Michael Porter's Five Forces, The Habit Loop), anecdotes (i.e., metaphor and story), constructs, macro and micro-trends, psychological understanding to elevate the strategy
• Write succinctly, to the audience, with clarity, conviction, and tension as well as polish and professionalism
• Command a confident, captivating, respectful, agile, consultative presence when engaging with the client
• Develop rapport and build empathy for and with the client, leading to long-term relationships
• Develop and continually deepen understanding of the client's business and the individual client, asking the right questions, and anticipating their needs
• Proactively address issues or opportunities in their business, including further research or strategy work
• Be seen as an expert in the client's category and in research/strategy
• Clearly explain advanced analytic techniques to clients
• Stay calm and collected even with difficult clients and help the team to do the same
• Exhibit Brado's Manager behaviors in reference to our three Manager competencies: Accessible, Developing Others, Empowerment for all Direct Reports
• Successfully lead any Brado project — regardless of process, methodology, or category
• Be an outstanding strategic thinker, writer, and presenter
• Ensure your work always produces results — be it positive client feedback, referrals, repeat business or case studies
• Develop positive relationships with clients and other Brado teams
• Successfully represent Brado in external facing settings (e.g., conferences, new business presentations or networking events)
• Align with, model, and coach our values: People, Commitment, Aspiration, Trustworthiness & Impact

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Work From Home