VP of Growth Marketing

Summary

Join eyeo as the Vice President of Growth Marketing and lead the charge in expanding our free user base and premium subscriptions globally. You will spearhead the development and execution of a comprehensive growth marketing strategy, overseeing a talented team responsible for various marketing functions. This role demands a strategic and analytical leader with a proven track record of scaling B2C and B2B2C software companies. You will collaborate closely with other departments to ensure a seamless user journey and consistent brand messaging. The position reports directly to the MD of the user business division and is part of the global leadership team. eyeo offers a remote work option and various benefits, including a learning and development budget and clear career progression opportunities.

Requirements

• Bachelor's degree in Marketing, Business Administration or a related field
• 10+ years of experience in growth marketing, with a significant portion of that time in leadership roles within B2C and ideally B2B2C software companies
• Proven track record of successfully scaling user acquisition and driving revenue growth for freemium products with a large user base
• Proven track record of successfully launching new products and/or transitioning brands into new adjacent market areas
• Deep understanding of digital marketing channels, including SEO/SEA, social media, content marketing, email marketing and paid advertising
• Strong analytical skills and experience using data to drive decision-making and optimize marketing performance
• Experience with conversion rate optimization (CRO) and A/B testing methodologies
• Excellent leadership and team management skills, with the ability to motivate and develop a diverse team
• Strong communication and interpersonal skills, with the ability to collaborate effectively across different teams and levels of the matrix organization
• Experience working in a global role, with an understanding of international marketing considerations

Responsibilities

• Develop and execute growth strategy: Define, implement and execute a comprehensive global growth marketing strategy aligned with the company’s overall objectives, focusing on both free user acquisition and premium subscription growth, keeping in mind multiple products across multiple platforms
• Drive user acquisition and activation: Optimize all marketing channels and tactics to acquire new free users efficiently and effectively across all platforms, while ensuring a strong initial product experience that encourages long-term engagement
• Increase premium subscriptions: Develop and execute strategies to convert free users to premium subscribers, focusing on value proposition communication, targeted campaigns and in-product messaging
• Lead and manage marketing & support teams: Provide strong leadership and direction to the support team, social media/content manager, campaign managers, CRO manager and SEO/SEA manager, fostering a high-performance and collaborative environment. Assure capacity and capabilities are aligned with the team. Set clear KPI’s and measure progress against agreed them. Ensure team members are actively coached and managed on performance
• Optimize conversion rates: Continuously analyze and optimize the user journey from acquisition to activation, engagement and monetization, leveraging A/B testing and data-driven insights
• Enhance user engagement and retention: Develop and implement strategies to improve user engagement, reduce churn and increase the lifetime value of our users
• Develop and support through partner growth initiatives: Collaborate closely with the Business Development team to understand upcoming partnerships and develop marketing strategies to support their launch and ongoing success, ensuring consistent messaging across all consumer touchpoints and accelerating the success of our partners
• Ensure brand consistency: Work with the Product Marketing Manager and Brand Manager to maintain a consistent brand voice and messaging across all marketing materials and user communications
• Drive data-driven decisions: Establish and monitor key performance indicators (KPIs) related to growth, user acquisition, conversion and retention. Utilize data analytics to identify opportunities for improvement and make informed decisions
• Collaborate with product, product marketing and brand: Work closely with Product Managers, the Product Marketing Manager and the Brand Manager to align marketing efforts with the product roadmap, ensuring that marketing initiatives effectively communicate the value proposition and drive product adoption
• Manage budget and resources: Develop and manage the growth marketing budget, ensuring efficient allocation of resources to maximize ROI
• Stay current with industry trends: Continuously monitor industry trends, best practices and emerging technologies in growth marketing, privacy and security to identify new opportunities and maintain a competitive edge
• Strategic planning, alignment and prioritization : Contribute to the development of the company's overall business and product strategy, including annual operating plans. Assure Growth Marketing plans have buy-in across the organization and are cross functionally aligned and prioritized

Preferred Qualifications

• MBA preferred
• Familiarity with the privacy and security software landscape is a plus
• Experience working in a product-led growth environment is highly desirable
• Experience with marketing automation platforms and CRM systems
• Experience working with support teams to improve user onboarding and retention
• Familiarity with the ad blocking, privacy and safety industry
• Experience supporting marketing efforts for partnership initiatives

Benefits

• Work remotely or from one of our offices —we trust you to find what works best for you
• Full package of benefits* (health insurance, choice of hardware, paid vacation days, professional development and relocation budget, sabbatical leave, etc.)