Growth Marketing Manager, Lead Lifecycle & Marketing Automation

Summary

Join Boulevard as the Growth Marketing Manager for Lead Lifecycle & Marketing Automation and design, execute, and optimize acquisition-focused marketing strategies using email/SMS marketing. You will leverage data-driven insights and marketing automation tools to craft personalized campaigns. This role requires creative thinking, analytical expertise, and technical proficiency to enhance the buyer’s journey. You will report to the VP of Growth Marketing and contribute directly to Boulevard’s growth. The position involves mapping the ideal buyer’s journey, developing lead lifecycle marketing strategies, and optimizing campaigns through A/B testing. You will also collaborate with various teams to ensure alignment with business objectives.

Requirements

• Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
• 5+ years of experience in lead lifecycle marketing (acquisition-focused) and funnel management in growth marketing or demand generation
• Proven track record of designing and executing lead nurturing programs that effectively move prospects through the funnel and drive measurable results
• Strong analytical skills with experience in data-driven decision-making, A/B testing, and campaign performance analysis
• Experience with marketing automation platforms (e.g., Marketo), CRM systems (Salesforce), email and SMS platforms, and best practices
• Exceptional communication skills, with the ability to collaborate effectively across teams and engage stakeholders
• Experience in segmentation, lead scoring, and customer journey optimization
• A creative, results-oriented mindset with a strong focus on continuous improvement

Responsibilities

• Work on mapping the ideal buyer’s journey and improving lead touchpoints to ensure an engaging and seamless experience from first touch to conversion
• Develop and implement comprehensive lead lifecycle marketing strategies focused on moving prospects through the funnel, from awareness to consideration and conversion
• Develop automated email/SMS campaigns that nurture leads at each stage of the funnel
• Partner with the content team to curate high-value, relevant content that resonates with leads at different stages in the funnel (blog posts, guides, case studies, testimonials, etc.) to improve lead conversion rates and customer acquisition costs
• Conduct A/B testing, multivariate testing, and other optimization efforts to refine messaging, offers, and creative elements across campaigns to improve lead conversion
• Utilize marketing automation platforms (e.g Marketo) to execute, track, and optimize campaigns, ensuring smooth workflows and integration across platforms
• Partner closely with Rev Ops and Marketing Analytics teams to enhance lead-scoring models that prioritize high-value leads
• Utilize segmentation strategies to deliver personalized content and offers to the right leads at the right time
• Monitor campaign performance and analyze key metrics such as lead progression (lead to qualified to demo conversion)
• Stay on top of reports and insights to optimize marketing strategies and enhance funnel performance
• Partner with content, product marketing, and sales teams to ensure marketing efforts are aligned with overall business objectives and deliver a seamless, consistent experience for leads as they move through the funnel

Benefits

• 401(k) match plus dental, medical, vision, and life insurance
• Flexible vacation day policy
• Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month
• Family planning resources and specialized support programs
• Equity: get ahead on the ground floor and grow with Boulevard
• Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve