VP of Partnerships, Influencer, and Affiliate Marketing

Summary

Join Freebird, a rapidly growing DTC company, as the VP of Partnerships, Influencer, and Affiliate Marketing to build and scale a new revenue channel. You will be responsible for creating and owning this function from the ground up, aiming for $1M+/month in revenue within 6 months. This role involves leading influencer strategies across multiple platforms, launching and growing a scalable affiliate program, establishing a TikTok Shop engine, creating a UGC flywheel, and driving incremental revenue across all channels. You will also build and manage a high-performing team, systems, and infrastructure to support this growth. The position requires extensive experience in influencer and affiliate marketing, proven success in driving significant revenue, and deep platform expertise. Freebird offers competitive compensation and benefits, including performance-based bonuses, health insurance, 401k matching, unlimited PTO, and flexible work hours.

Requirements

• 7–10+ years of experience building and scaling influencer, affiliate, or creator programs
• Proven success driving $500K–$5M+/month in performance creator revenue
• Deep platform expertise: TikTok, TikTok Shop, Instagram, YouTube, Amazon Influencer
• Fluency in Spark Ads, creator licensing, gifting, and affiliate tech stacks (Impact, Refersion, etc.)
• Extremely performance- and data-driven — fluent in CAC, ROAS, LTV, and incrementality
• Operator mindset: builds quickly, documents everything, and systematizes for scale
• Strong cross-functional collaborator who thrives in high-growth, fast-paced environments

Responsibilities

• Build and Scale a High-ROI Influencer Engine
• Lead the influencer strategy across TikTok, Instagram, YouTube (organic, paid, and hybrid)
• Own performance modeling, licensing, usage rights, and creator management
• Use creator content to fuel paid media, Amazon PDPs, and awareness campaigns
• Prioritize net-new customer acquisition, CAC efficiency, and repeatable creator success
• Launch and Grow a Scalable Affiliate Program
• Own the affiliate channel across DTC, Amazon Influencer, and TikTok Shop
• Recruit and activate high-converting publishers, creators, and review sites
• Build exclusive offers, landing pages, and bundles to drive performance
• Utilize platforms like Impact, Refersion, or Social Snowball to track and scale
• Stand Up TikTok Shop & Social Commerce Engine
• Build and manage a high-volume TikTok Shop creator community
• Activate Spark Ads, creator storefronts, live selling, and repurposed UGC
• Partner with agencies, creator networks, and live-sell operators to drive velocity
• Leverage TikTok as a direct response engine for both DTC and Amazon
• Create a Scalable Seeding & UGC Flywheel
• Build a high-throughput gifting engine (500–1,000 creators/month)
• Automate seeding workflows to generate UGC at scale and optimize post-rate
• Use UGC to drive organic reach, social proof, creative testing, and cost savings
• Track creator content usage and repurpose for email, PDPs, paid ads, and retail
• Drive Incremental Revenue Across All Channels
• Use creators and affiliates to support Amazon velocity, SEO rankings, and retail sell-through
• Partner with Growth, Amazon, and Retail teams to run creator-powered launches
• Build always-on influencer campaigns to drive search lift and omnichannel momentum
• Attribute halo effect and influence across blended CAC, ROAS, and LTV metrics
• Build the Team, Systems, and Infrastructure
• Hire and lead a lean, high-performing team to execute the vision
• Stand up the systems, playbooks, SOPs, and tooling to scale efficiently
• Create dashboards and reporting infrastructure to track CAC, ROAS, LTV, and attribution
• Ensure visibility across leadership by tying results back to business performance

Preferred Qualifications

Experience driving retail or Amazon growth via influencers and affiliates

Benefits

• Competitive salary + performance-based bonuses
• Health, dental, and vision insurance
• 401(k) with company match
• Unlimited PTO & flexible work hours
• Fully remote team