Web Developer

Summary

Join OpenSesame as a Web Developer and be responsible for all aspects of the OpenSesame website, acting as the "front door" to the business. This role demands a blend of technical skills, marketing expertise, and project management capabilities. You will lead the implementation of best practices across customer-facing web properties, requiring deep knowledge of front-end development, UX, and SEO. The ideal candidate will synthesize these disciplines to develop a site strategy that meets marketing and sales goals. This position offers the opportunity to work remotely from anywhere in the US, with occasional travel. Compensation is competitive, ranging from $130,000 to $145,000 annually, and includes a comprehensive benefits package.

Requirements

• Required knowledge of CSS, HTML, PHP, Javascript, SCSS, NPM, Gutenberg and Git
• In your first 30 days, you will complete OpenSesame marketing onboarding, learn how OpenSesame goes to market, and understand the OpenSesame product. You will familiarize yourself with the current state of OpenSesame web properties and become the primary point of contact for their management and active projects. During this time you will be expected to develop a top-level understanding of the state of our website and SEO
• Within your first 60 days, you will have crafted a comprehensive business plan outlining high-level initiatives to guide our site strategy. Additionally, you will establish a formalized approach to aligning our web properties with industry best practices
• Within your first 90 days, you will begin implementing SEO best practices, developing net new assets on the site, and facilitating the migration and optimization of existing collateral. You will be tasked with creating and documenting a long-term strategy for traffic growth with a through line to broader marketing campaigns and objectives. You will also be training internally to become OpenSesame Qualified

Responsibilities

• Manage opensesame.com WordPress code framework and site content to improve user experience and engagement metrics
• Generating consistent performance reports that demonstrate progress towards specific goals and the results of testing/optimization
• Must have experience with Google Analytics and Google Tag Manager through GA4 and be able to lead the implementation, management, and customization of these platforms
• Robust experience in optimizing websites, design elements, and pages to adhere to Google core web vitals and accessibility compliance standards
• Understand the buyer journey and best practices for engaging visitors
• Ensure that OpenSesame can be found – otherwise known as search engine optimization (SEO). This role will be the overall leader in ensuring our content ranks highly and is relevant
• Able to research, create, and maintain an SEO strategy featuring keyword research, folder structure, crawlability, and backlink analysis
• Familiarity with MarTech operations and role a website plays in the sales funnel, including conversion point optimization, SalesForce integration, and data capture
• Act as a cross-functional partner and SME to stakeholder teams across the organization such as marketing, sales, customer success, and product
• Overseeing day-to-day enhancements, optimizations and measurements that improve user experience and conversion rates
• Plan and execute A/B testing on the website to identify efficiencies and opportunities in how we engage our users and maximize conversions
• Utilize web analytics tools to collect user data for analysis while providing strategic insights and recommendations based on those findings
• Support marketing operations and other teams as needed through the creation of landing pages, original design elements, and navigation
• Determine a regular reporting structure for web performance metrics and manage their ongoing collection and delivery

Benefits

• Health insurance
• 401(k) matching
• Paid time off
• Professional development