Web Projects Lead

Summary

Join Brafton, a leading content marketing firm, as a remote, full-time contract Web Projects Lead in Barbados. This keystone role within the UX team involves leading website redesign projects, combining client research with web best practices to create user-friendly sites. Responsibilities include strategy development, content review, design using various platforms, mockup review, communication with stakeholders, and project organization. The role also encompasses UX, market research, and brand consultancy projects, such as survey creation and persona development. This position focuses on task execution and consultancy support, requiring collaboration with various teams and adherence to deadlines. Opportunities exist for exploring new service offerings and contributing to internal knowledge development.

Requirements

• Possess excellent written and verbal communication skills
• Possess exceptional writing skills
• Be comfortable and effective with spreadsheets
• Have knowledge of the evolving digital search landscape and content marketing
• Have knowledge of website design and UX best practices
• Have technical knowledge of WordPress and other widely used CMS

Responsibilities

• Examine site analytics and apply insights when devising website redesign strategy
• Develop and refine site navigation and information architecture
• Review and provide a Keep-Update-Delete analysis on all website content, based on client and website strategic goals
• Design/build website content using page-building tools and platforms such as Elementor, WPBakery, Hubspot, Webflow, and others
• Review and provide feedback on mockups, focusing on UX and CRO
• Ensure the new website aligns with and leverages client branding and messaging
• Clearly and authoritatively communicate requirements and action items with internal and external stakeholders
• Lead (with the Project Manager) on organization and process-adherence for smooth website redesign projects
• Develop or contribute to user journey mapping
• Ideate on and implement A/B testing and multivariate testing
• Develop brand messaging and positioning for organizations and/or their products and services
• Complete other independent tasks delegated by senior team members
• Create surveys and analyze data
• Develop personas by conducting interviews and summarizing findings
• Consult on brand messaging, product naming, and style guidance
• Review, analyze, and provide recommendations on YouTube channel optimization, focusing on branding, customer journey, and CRO
• Execute assigned deliverables with supervision and support from the Chief Services Officer (CSO)
• Work under deadline pressure to produce quality, on-brand, and on-spec work
• Collaborate with other members of the design and development teams during the website redesign process
• Collaborate with other team members in the consulting team's deliverable peer-review process
• Collaborate closely with other consultants and colleagues to understand prospects' and clients' needs and task details
• Conduct UX and technical site analysis—both strategic and technical
• Carefully track projects in Brafton's project management application
• Communicate on live projects with all involved team members to ensure clarity and adherence to deadlines
• Ensure that all deliverables align with client expectations and meet internal quality standards
• Assist other team members with information synthesis, formatting, and report proofing as directed by the CSO
• Explore and develop new service offerings with the support of managers and senior colleagues
• Work to understand and gain insights into industry trends and standards around data analysis and reporting, lead generation, design best practice, and content marketing in general
• Collaborate with senior staff to develop strong in-house knowledge stores, policies, and processes
• Work closely with Brafton's development team, CMS, production teams, and other departments as needed for timely and successful task completion

Preferred Qualifications

• Hold a Bachelor’s degree
• Have a minimum of two years of relevant work experience

Benefits

Remote work