Web3 Social Media Manager

Summary

Join Serotonin, a leading marketing and communications partner for digital asset companies, as a Social Media Manager. You will lead, develop, and execute organic social media strategies for clients, working closely with a team of marketers. This role requires a deep understanding of crypto and blockchain, strong familiarity with social media platforms, and experience creating high-volume content. You will manage social media strategy, operations, and execution for 3-5 clients, leverage data and social media marketing tools for analysis, and collaborate with other teams to ensure consistent and aligned content. This is a remote position with a competitive salary and benefits.

Requirements

• Crypto obsessed (or at the very least, extremely curious and willing to learn more)
• Deep industry knowledge (you know, or better yet, regularly use web3 apps and have a strong perspective on what works and what doesn’t in web3 marketing — especially pertaining to social-first viral campaigns)
• Experience creating high-volume content for social media platforms like X (primarily), and LI/IG/YouTube/TikTok/Warpcast (secondary)
• Experience with end-to-end management of social platforms — from posting to analytics social listening (bonus points if you understand Kaito and yap for breakfast)
• A team player who loves collaborating as much as they do owning something individually from start to finish — and knows when and how to get the most out of others. Both independent hustle and dream team vibes
• The ability to balance, evergreen content, product-marketing, and creative campaigns — and do so with Messi-esque agility
• An interest (or experience) in “founder-led” social media
• Technical expertise (or a very sponge-like brain). If you have a specific lane of technical expertise, that’s cool, but we expect you have a thirst for knowledge across different use cases
• An open mind and ability to take feedback — and run with it!
• An unquenchable thirst for crafting compelling, insanely creative content that simplifies products, converts & engages audiences, fuels growth and mindshare, taps into trends (or creates new ones) and stops scrollers in their tracks and makes them go ‘damn’

Responsibilities

• Manage the social media strategy, operations, and execution for 3-5 Serotonin clients
• Ability to write in multiple voices; from informative to humorous and lighthearted - able to tailor messaging to platform in line with client’s branding
• Leverage data and social media marketing tools to analyze areas of weakness in order to grow internal serotonin and client brands
• Maintain both a consistent understanding and a strong pulse of the current events within the web3 ecosystem
• Work closely with the Social Media Director and SVP of Content, Community, and Social as well as the client Marketing Directors to develop social strategy and proactively ideate new social opportunities for clients
• Create and maintain account management systems to operationalise scheduling, posting, and replying
• Work closely with the content and community team to plan and execute owned marketing campaigns
• Collaborate cross functionally with PR, events, community, marketing, growth ensuring content remains consistent and aligned
• Leverage data and social media marketing tools to analyze areas of weakness in order to grow internal serotonin and client brands
• Strategize, operate, and execute other social media activities such as: Twitter Spaces, AMAs, giveaways, and growth campaigns
• Remain well-versed in the social strategies of other technology and product teams

Preferred Qualifications

• Whether you were born in the trenches on Crypto Twitter, degened your way out of one too many rugpulls, or caught the web3 bug while creating content at an award-winning advertising agency, tech startup, or while building your own personal brand — we’re looking for creative swiss-army knives who treat every touchpoint as an opportunity to dazzle clients and users
• We’re also especially excited to talk to candidates who have experience (and/or a rapidly growing interest) in creating multimedia content with the help of cutting edge AI tools, as well as familiarity with the Adobe Photoshops of the world, to bring short, snackable videos, memes, graphics, podcast clips, and on, to life
• If you can as effortlessly craft a banger (i.e., technically accurate and compelling) Twitter thread on ZK proofs as you can create an AI video of Vitalik riding a Unicorn, we want to talk

Benefits

• Competitive Salary
• Health Insurance - (US Only)
• 401(k) - (US Only)
• Remote Work Environment