Social Media Manager

Summary

Join Token Metrics as our dynamic X/Twitter Social Media Manager and drive engagement, community building, and brand storytelling on this fast-moving platform. You will shape Token Metrics' voice for a global crypto audience. As Social Media Manager, you will own and grow our X/Twitter presence by creating high-impact content, engaging with our community, and leveraging platform trends. Your work will directly contribute to increased user engagement and thought leadership in crypto and fintech. This role requires 3+ years of social media experience with a strong focus on X/Twitter, deep knowledge of crypto or trading, and exceptional writing skills. You will develop and execute a comprehensive content strategy, create original tweets and threads, monitor and engage with the community, and collaborate with internal stakeholders.

Requirements

• 3+ years of social media experience, with a strong focus on X/Twitter
• Demonstrated deep knowledge of crypto or trading
• Exceptional writing skills and meme fluency
• Experience using tools like Sprout Social, Hootsuite, or X Pro
• Strong understanding of analytics and KPIs for social success
• Ability to think fast, adapt, and execute in real time, which includes detailed posts on trends daily

Responsibilities

• Develop and execute a comprehensive X/Twitter content strategy
• Create original tweets, threads, and content in real time to ride trends and crypto news cycles
• Monitor and engage with our community, influencers, and key voices in the industry
• Collaborate with internal stakeholders (marketing, product, research) to align messaging
• Analyze metrics and optimize content performance weekly
• Establish a distinct, authentic brand voice that resonates with the crypto community

Preferred Qualifications

• Experience in crypto, Web3, or financial services
• Background in journalism, content creation, or community building