Webinar Manager

Summary

Join Panorama Education as a Webinar Manager and execute impactful webinars, curating a mix of Panorama-owned and sponsored virtual events. You will optimize the webinar program, from promotion and attendee experience to post-event follow-up, ensuring seamless execution and pipeline impact. Responsibilities include developing a comprehensive webinar calendar, promoting events, recruiting speakers, managing logistics, and analyzing key performance metrics. This role requires 3-5 years of B2B marketing experience, expertise with webinar platforms and marketing automation tools, strong project management skills, and excellent communication abilities. The starting base salary is $81,000, with actual offers depending on experience, skills, and location. Panorama offers a competitive total rewards strategy including annual bonuses, equity awards, and region-specific health and welfare benefits. The position is fully remote within the Continental United States.

Requirements

• 3-5 years of B2B marketing experience and proven success managing and optimizing webinar programs
• Extensive experience with webinar platforms (e.g., Bizzabo, Zoom, Hopin, ON24) and marketing automation /reporting tools (e.g., HubSpot, Marketo, Salesforce)
• Strong project management skills with attention to detail and the ability to manage multiple priorities
• Excellent communication and storytelling skills to engage an audience and convey complex ideas effectively
• Demonstrated success with driving pipeline through webinar and content marketing
• Analytical mindset with the ability to interpret data, generate insights, and make strategic recommendations
• Excellent collaboration with cross-functional teams, including marketing, sales, and product
• Creative problem-solving abilities and a keen attention to detail

Responsibilities

• Develop a comprehensive webinar calendar (hosted and paid webinars) aligned with marketing themes, product launches, and key company initiatives
• Own promotion by creating compelling landing pages and emails to drive registrations for live and on-demand webinars
• Recruit, interview, and prepare speakers, including senior leaders from both internal teams and external partners
• Assist with webinar scripts and content decks that tell a compelling story, addressing audience needs and pain points at every stage of their journey
• Manage webinar logistics, including hosting, registration setup, platform configuration, coordinating polls, managing chat and questions, and troubleshooting technical issues
• Own the post-webinar process, including follow-up emails, smooth handoff to the SDR team, and strategies for extending webinar shelf life through on-demand content
• Track, analyze, and share key performance metrics such as attendance, registration rates, engagement, lead generation, and pipeline contribution
• Test new webinar formats, interactive elements, and content styles to boost registration, attendance, and engagement
• Stay current with webinar best practices and trends to ensure programs remain competitive and engaging
• Support the planning and execution of large-scale virtual summits by working collaboratively with a team to contribute across key areas of event production and logistics

Benefits

• Salary : The starting base salary for this role is $ 81,000 . Actual offers will depend on experience, skills, and location
• Annual bonus or commission awards
• Equity awards
• Other region-specific health and welfare benefits
• Panoramians can choose to work fully remote anywhere within the Continental United States