Yield Analyst

Summary

Join Freestar as a Yield Analyst and optimize monetization across our publisher partners. Monitor, analyze, and enhance yield performance using complex data sets, producing actionable insights and strategies. As a key team member, you will identify and interpret trends, extract and analyze bidstream data, and develop monitoring systems for yield management. You will produce data-driven summaries for internal and external stakeholders, support yield managers, and investigate technical issues. You will also build AB testing frameworks, perform root cause analysis, and act as a subject matter expert for Freestar data capabilities. Finally, you will project manage yield initiatives and stay up-to-date on industry trends.

Requirements

• Bachelor’s degree or relevant work experience in Mathematics, Economics, Statistics, Business Analytics, Data Science, or a related quantitative field
• 2-4 years of experience in ad tech; preferably at a digital publisher or ad management company. Minimum 2 years of experience in an analytical role
• Deep familiarity with header bidding, Prebid, SSPs, DSPs, ad serving, Google Ad Manager, and major ad tech platforms
• Advanced skills in Excel and Google Sheets. Familiarity with working with large complex data sets
• Experience in SQL and willingness to adopt new data tools as needed
• Hands-on experience with data visualization and presentation tools to tell compelling stories with data
• Adept at deriving analytic insights, and presenting findings to external and internal stakeholders
• Strong written and verbal communication skills to explain complex yield strategies and analytical insights to technical and non-technical audiences

Responsibilities

• Identify, analyze, and interpret trends in complex data sets to maximize publisher yield
• Extract and analyze bidstream and auction data to surface trends, anomalies, and optimization opportunities. Provide recommended changes to enhance bidding dynamics and yield outcomes
• Develop and maintain analytic monitoring and alerting systems for yield management, ensuring rapid identification and diagnosis of revenue-affecting issues and performance drops
• Produce data-driven summaries and actionable insights for internal teams and executives, ensuring technical accuracy and clear communication for a range of technical and non-technical stakeholders
• Support Yield Managers and Publishers in implementing data-driven best practices and monetization strategies
• Monitor macro and micro trends, providing proactive alerting on network or site-level issues and tracking key KPIs (ie fill rate, eCPM, revenue, latency, viewability)
• Investigate and respond to technical or operational issues to maximize yield without compromising user experience, site speed, or ad quality
• Build and maintain AB testing frameworks, reporting, and result interpretation
• Perform root cause analysis for data or ad-serving problems; provide technical QA for new publisher onboarding, AB tests, product launches, and engineering initiatives
• Act as a subject matter expert for Freestar data capabilities. Support data integrity projects
• Project manage yield and data initiatives from planning through successful implementation, ensuring clarity, accountability, and effective communication. Collaborate cross-functionally with Business Intelligence, Product, Engineering, Customer Success, Business Development, and Demand
• Stay up-to-date on industry trends and emerging yield opportunities; recommend and pilot innovative monetization solutions

Preferred Qualifications

• Detail-oriented and organized, able to manage multiple priorities and stakeholders
• Proactive, resourceful, and self-motivated; possesses intellectual curiosity and the drive to independently explore and solve problems
• Able to work independently as well as part of a broader team
• Experience with AB testing a plus
• Experience with LLMs or machine learning tools for data analysis is a bonus
• Adaptable and comfortable wearing many hats in a rapidly changing industry and company setting

Benefits

Full-Time, Salaried Position