Activation Manager

Summary

Join Instrumental Group as a HubSpot Activation Manager and help clients maximize their HubSpot investment. Lead client engagements, configure HubSpot portals, and coach teams to success, ensuring clients understand and thrive using the software. Responsibilities include leading onboarding and activation, delivering expert training, advising on best practices, tailoring onboarding plans, recommending optimizations, monitoring user performance, staying updated on HubSpot features, and guiding clients toward expansion opportunities. The ideal candidate possesses 4–8 years of hands-on HubSpot experience across Marketing, Sales, and Service Hubs, excellent communication skills, a strong background in digital marketing or rev ops, and experience training teams. Instrumental Group offers a comprehensive benefits package including medical, dental, vision, disability, accident insurance, 401(k), paid holidays and PTO, and a quarterly incentive plan.

Requirements

• 4–8 years of hands-on HubSpot experience (Marketing, Sales, and Service Hubs)
• Proven ability to manage multiple client relationships and deliverables simultaneously
• Excellent communication skills — written, verbal, and client-facing
• A strong background in digital marketing, marketing ops, or rev ops
• Experience training teams and driving user adoption
• A love for problem-solving and a bias for action
• The ability to self-manage, prioritize effectively, and work autonomously
• A passion for helping others achieve their goals and grow their skills

Responsibilities

• Lead onboarding and activation engagements for HubSpot Marketing, Sales, and Service Hubs
• Deliver expert training and coaching directly in the platform
• Advise clients on best practices, strategic use cases, and scalable systems
• Tailor onboarding plans based on business objectives, tech stack, and goals
• Recommend optimizations and drive long-term platform adoption
• Monitor user performance, adoption trends, and configuration quality
• Stay up to date on the latest HubSpot features, AI tools, and productivity accelerators
• Guide clients toward expansion opportunities and long-term success with HubSpot

Benefits

• Medical, dental, and vision insurance
• Short- and long-term disability
• Accident insurance
• 401(k) retirement plan
• 15 paid holidays + generous PTO
• Quarterly incentive plan