Senior Product Manager - Activation

Summary

Join Mercury's Activation team as a Product Manager and lead the effort to guide customers from their first deposit to their first "aha" moment. You will own the end-to-end user journey, proactively discover opportunities to improve the team's work, and set the direction for prioritized roadmaps. Responsibilities include building systems that drive activation, defining customer lifecycle strategies, and partnering with cross-functional teams. Success requires 7+ years of product management experience, strong product intuition, comfort working across disciplines, and a hands-on approach to execution. The role involves shaping the initial customer experience, designing systems that build trust and momentum, and using data and user insights to measure impact. This is a subtle yet powerful role shaping customer and company growth.

Requirements

• 7+ years of product management experience, ideally with horizontal, platform, or lifecycle teams; especially those accountable for delivering a quality user experience across surfaces
• Strong product intuition, with the ability to turn complex, cross-cutting problems into clear strategy, and to bring others along with your thinking
• Comfort working across disciplines, you’ve collaborated with design, engineering, marketing, and data teams, and know how to drive momentum even when no one reports to you
• A hands-on approach to execution, you’re just as comfortable getting into the details of UX, lifecycle triggers, or onboarding copy as you are shaping vision or setting goals
• Enthusiasm for working with talented (and opinionated) peers, and the maturity to engage thoughtfully and openly in a collaborative environment

Responsibilities

• Own the end-to-end user journey from deposit to meaningful engagement, increasing the likelihood that customers take their next best step – whether that’s sending a payment, creating a card, or adopting a financial workflow
• Proactively discover and define opportunities to level up the craft, strategy, and execution of our Activation team
• Set the direction and define prioritized roadmaps for the team; ensuring we’re focused  on work that solves user problems, enables product teams, and maximizes customer value
• Build systems that drive activation through in-product experiences, lifecycle marketing, and experimentation across surfaces like the dashboard and onboarding flow
• Define customer lifecycle strategies for different segments and product surfaces, identifying key inflection points and sequencing the right product interventions
• Partner cross-functionally with Growth Marketing, Revenue, and Product teams to align activation efforts with broader customer journey and business goals
• Use data and user insights to develop hypotheses, design experiments, and measure impact; not just feature usage, but customer progress and business value
• Help develop sticky experiences that make it simple for customers to adopt and find repeatable value across our platform

Preferred Qualifications

Bonus points for owning customer journeys or growth funnels in a product-led company

Benefits

• Base salary
• Equity (stock options)