Ad Creative Freelancer

Summary

Join OneLocal as an Ad Creative Freelancer to produce high-performing Google, Facebook, and Instagram ads for SMB clients using the OneSite platform. You will create multiple ad variations, translate branding into Meta-ready ad units, write ad copy, build and export ad creative assets, and rapidly produce mocks and prototypes. Responsibilities include collaborating with media buyers, participating in post-campaign reviews, and staying updated on Meta advertising policies. The ideal candidate has 1–2 years of experience producing Meta Ad creatives, a strong portfolio, proficiency in design software, and strong copywriting skills. The position is short-contract and payment is via Direct Deposit.

Requirements

• 1–2 years of hands-on experience producing Meta Ad creatives, either in-house or at an agency
• A portfolio showcasing full-funnel ad concepts that led to measurable performance results (e.g. CTR, ROAS, lead volume)
• Proficiency in Photoshop, Illustrator, and at least one rapid production tool (e.g. Figma, Canva)
• Strong copywriting skills with the ability to write concise, conversion-oriented copy under Meta’s character limits
• A solid understanding of Meta Ads Manager, including creative specs, placement formats, and objectives
• Strong grasp of performance-creative fundamentals (hook, offer, social proof, urgency)
• Comfortable presenting creative ideas, accepting feedback, and making quick iterations

Responsibilities

• Create multiple ad variations per brief, including static, carousel, and Reels/Stories formats
• Translate OneSite branding and templates into Meta-ready ad units that are aligned across website and ad creative
• Write ad copy including headlines, body text, and CTAs that follow Meta best practices and performance-driven storytelling
• Build and export ad creative assets to Meta specifications (proper sizing, formatting, etc.) and hand off final files to the trafficking team
• Rapidly produce mocks and prototypes using Adobe CC, Canva, Figma, or similar tools, including basic editing of stock, UGC, or branded assets
• Present creative concepts with clear rationale based on audience insights and campaign goals
• Collaborate with media buyers to run A/B test plans and iterate creative based on performance data
• Participate in post-campaign reviews to identify what worked, what didn’t, and opportunities for creative improvement
• Stay up-to-date on Meta advertising policies, placements, and platform specs (including Meta Pixel requirements)

Preferred Qualifications

• Basic video editing skills for Reels and Stories (e.g., Premiere Pro, CapCut)
• Experience creating storyboards and directing short-form motion content
• Familiarity with UGC-style ads and influencer content collaboration workflows