Performance Creative Strategist

Summary

Join our team as a Performance Creative Strategist and manage and scale advertising campaigns for our clients. You will be responsible for planning, executing, and optimizing Facebook/Meta ad campaign creative, owning the creative process from concept to deployment, and collaborating with media buyers and CRO experts. This role requires a strong background in paid social media marketing, media buying, and creative production. You will leverage data-backed creative ideas and act as a thought leader in social advertising. The position is remote, full-time, and requires 40 hours per week within Eastern Standard Time. Success in this role demands strong project management, communication, and organizational skills.

Requirements

• 3+ years of experience in paid social media marketing, media buying, or creative project management—with a strong emphasis on Facebook/Meta Ads
• Proven track record of launching and managing ROI-positive ad campaigns
• Experience using creative sourcing tools like Upwork, as well as AI tools (e.g., ChatGPT, Midjourney, etc.) to support creative development
• Hands-on experience with tools like Canva and CapCut to design, edit, or repurpose image and video ads
• Strong understanding of direct-response marketing principles and social ad creative best practices
• Familiarity with website optimization tools and basic CRO techniques (e.g., A/B testing, user flow analysis)
• Excellent project management skills—able to manage timelines, deliverables, and team coordination across multiple projects
• Exceptional communication skills—clear, concise, and proactive
• Highly organized and detail-oriented, especially in remote, autonomous work environments

Responsibilities

• Plan, execute, and optimize Facebook/Meta ad campaign creative to drive performance and meet client goals
• Own the creative process end-to-end—from brainstorming concepts to sourcing (via Upwork, AI tools, etc.), light editing in Canva or CapCut, QA, and deployment
• Collaborate with media buyers and CRO experts to ensure cohesive, effective ad funnels across the entire customer journey
• Proactively source or create high-quality ad creatives using modern tools like AI content/image generators, Upwork freelancers, Canva, and CapCut
• Provide light website optimization support—identify friction points and collaborate on landing page improvements using basic CRO principles
• Manage all creative assets and campaigns to ensure they are delivered on time, meet quality standards, and follow platform best practices
• Continuously analyze creative performance data to inform iterations, optimizations, and new testing opportunities

Preferred Qualifications

Experience with other paid ad platforms (e.g., TikTok Ads, Google Ads) or creative strategy