Adobe Target Technical Consultant

Summary

Join Blue Acorn iCi, an Infosys company, as an Adobe Target Technical Consultant. You will optimize digital experiences using Adobe Target, conducting website and app audits to identify opportunities for personalization and A/B testing. Responsibilities include defining campaign objectives, implementing tracking and configuration, creating audiences, developing and executing tests, and analyzing campaign performance. The ideal candidate possesses strong Adobe Target expertise, web technologies knowledge, and data analysis skills. This full-time position offers a competitive benefits package including medical, dental, vision, life insurance, disability, paid time off, and 401k.

Requirements

• Possess strong understanding of Adobe Target and its core features (Activities, Audiences, Offers, etc.)
• Possess experience with web technologies (HTML, CSS, JavaScript)
• Possess knowledge of data collection methods (tags, APIs)
• Possess experience with data analysis tools (Adobe Analytics)

Responsibilities

• Leverage Adobe Target to optimize digital experiences and drive conversions
• Conduct website and app audits to identify opportunities for personalization and A/B testing
• Define clear objectives and success metrics for each campaign
• Implement Adobe Target tracking and configuration
• Create and manage audiences and segments based on customer behavior and attributes
• Develop and execute A/B tests, multivariate tests, and personalization campaigns
• Analyze campaign performance data to measure impact and identify areas for improvement
• Utilize Adobe Target's reporting and analytics capabilities to generate insights

Benefits

• Medical, dental and vision insurance
• Life insurance
• Disability
• Paid time off
• 401(k)
• Additional perks vary by location