Technical Consultant

Summary

Join Blue Acorn iCi, a digital consultancy, as an Adobe Target Technical Consultant to optimize digital experiences. Leverage Adobe Target to drive conversions, conduct website and app audits to identify personalization and A/B testing opportunities, and define campaign success metrics. Implement Adobe Target tracking and configuration, manage audiences and segments, and develop and execute A/B tests and personalization campaigns. Analyze campaign performance data, utilize Adobe Target's reporting capabilities, and possess a strong understanding of Adobe Target's core features. This role requires experience with web technologies (HTML, CSS, JavaScript), data collection methods, and data analysis tools (Adobe Analytics).

Requirements

• Possess strong understanding of Adobe Target and its core features (Activities, Audiences, Offers, etc.)
• Possess experience with web technologies (HTML, CSS, JavaScript)
• Possess knowledge of data collection methods (tags, APIs)
• Possess experience with data analysis tools (Adobe Analytics)

Responsibilities

• Leverage Adobe Target to optimize digital experiences and drive conversions
• Conduct website and app audits to identify opportunities for personalization and A/B testing
• Define clear objectives and success metrics for each campaign
• Implement Adobe Target tracking and configuration
• Create and manage audiences and segments based on customer behavior and attributes
• Develop and execute A/B tests, multivariate tests, and personalization campaigns
• Analyze campaign performance data to measure impact and identify areas for improvement
• Utilize Adobe Target's reporting and analytics capabilities to generate insights

Benefits

• Medical, dental and vision insurance
• Life insurance
• Disability
• Paid time off
• 401(k)