Ads Specialist

Summary

Join our team as a Meta Ads Specialist and plan, execute, and optimize performance-driven advertising campaigns across Meta platforms (Facebook, Instagram) and other paid social media. Collaborate with the Paid Ads team to support client growth through strategic targeting, compelling ad creative, and performance analysis. You will develop and execute Meta advertising strategies, manage campaigns across various objectives, and analyze campaign performance to maximize ROI. The role also involves collaborating with other team members, conducting A/B tests, staying updated on platform changes, and providing insightful reporting. You will also research new advertising opportunities and implement conversion tracking. This position offers a remote work environment and competitive benefits.

Requirements

• 2+ years of hands-on experience managing paid social campaigns, specifically on Meta platforms
• Proven track record of driving measurable results through Meta Ads (e.g., lead generation, CPL optimization)
• Experience with media buying, preferably 2 years
• Familiarity with CRM integrations and lead routing tools (e.g., Zapier, HubSpot, etc)
• Experience working with A/B testing and creative iteration processes
• Solid understanding of compliance and ad approval nuances in regulated industries (like legal, healthcare, or finance)
• Strong understanding of audience segmentation, pixel/event tracking, and retargeting strategies
• Ability to speak on ad data findings, report wins, and present opportunities
• Proficient in using Meta Ads Manager, Meta Business Manager, Google Analytics, and reporting dashboards
• Exceptional organizational skills and attention to detail
• Ability to manage multiple client campaigns and deadlines simultaneously

Responsibilities

• Develop and execute Meta (Facebook/Instagram) advertising strategies tailored to client goals
• Create, manage, and optimize campaigns across various objectives (lead generation, traffic, retargeting, etc.)
• Analyze campaign performance metrics and adjust strategies to maximize ROI and conversion rates
• Collaborate with copywriters, designers, and account managers to develop creative assets and ensure brand consistency
• Conduct A/B tests on ad creatives, targeting options, placements, and bidding strategies
• Stay current on Meta platform updates, ad policy changes, and industry trends
• Provide clear, concise reporting and insights to internal stakeholders and clients
• Research and propose new platforms and advertising opportunities
• Implement conversion tracking and attribution modeling to assess campaign impact across the funnel
• Monitor and troubleshoot pixel/event implementation using tools like Meta Events Manager or GTM
• Manage ad budgets across multiple accounts, ensuring efficient daily spend pacing and scaling
• Maintain and optimize ad account structures (naming conventions, audience libraries, etc.) for long-term scalability

Preferred Qualifications

Experience working with legal industry clients or lead gen-focused campaigns (preferred but not required)

Benefits

• Starting from $70,000- $80,000; pay commensurate with experience
• Remote work environment
• Unlimited PTO
• SIMPLE IRA with 3% match
• 100% employer-funded health insurance
• Opportunity for growth