Google Ads Specialist - Paid Media

Summary

Join HIP as a Google Ads Specialist and contribute to the dynamic world of orthodontic and dental marketing. You will be responsible for crafting and optimizing lead generation campaigns, troubleshooting performance issues, and identifying strategic growth opportunities. This role involves data-driven analysis, effective communication with clients, and precise budget pacing to drive campaign success. If you are passionate about delivering results and thrive in a fast-paced, collaborative environment, this position offers an exciting opportunity to make a measurable impact in the digital marketing arena.

Requirements

• Minimum of 2 years experience in a similar role
• Proven experience in managing lead generation campaigns, preferably within the orthodontic or dental niche
• Expertise in Paid Search advertising, with a solid understanding of other media channels such as Display and Adroll remarketing
• Strong analytical skills and proficiency in using data analysis tools to evaluate campaign performance and make data-driven decisions
• Excellent communication skills, with the ability to effectively convey complex information to clients and collaborate with internal teams
• Demonstrated ability to troubleshoot performance issues, meet KPIs, and optimize campaigns to maximize ROI
• Strategic thinking and proactive approach to identifying areas of opportunity and improvement within campaigns
• Proficiency in using online tools and platforms such as ClickUp, HighLevel (CRM), Slack, Zoom and Google Workspace
• Detail-oriented mindset with a focus on precision in budget pacing and content creation
• Ability to thrive in a fast-paced, collaborative environment and adapt quickly to changing priorities and requirements

Responsibilities

• Campaign Management: Creation & ongoing optimization of lead generation campaigns in the orthodontic and dental niche
• Performance Troubleshooting: Meeting certain KPIs within a range of budgets and across multiple media channels (primarily paid search, some Display, and Adroll remarketing)
• Strategy Identification: Proactively identifying key areas of opportunity & improvement within accounts. Working with the whole team to support and create new strategies
• Data-Driven Analysis: Using various tools to analyze performance and recommend strategy (e.g., Auction Insights, Zip Analysis, Keyword Planner, Ad Preview Tool, Local Search Trends, etc.)
• Communication: Owning ad performance. Working with the Partner Success team to answer partner questions, communicate strategy updates, & provide recommendations
• Budget Pacing: Daily monitoring of spend and bids to ensure clients are on track to hit monthly budget plans
• Content Creation: Creating precise, quality ad copy specific to client goals and priorities
• Online Tools: Using a range of online tools such as ClickUp, HighLevel (CRM), Slack, Zoom, Gmail, and Google Workspace
• Successful Lead Generation Campaigns: Drive the creation and ongoing optimization of lead generation campaigns in the orthodontic and dental niche, resulting in increased lead volume and quality for clients
• Achievement of Key Performance Indicators (KPIs) : Meet specified KPIs within allocated budgets across multiple media channels, primarily focusing on Paid Search but also including Display and Adroll remarketing, demonstrating effectiveness and ROI to clients
• Strategic Identification of Opportunities: Proactively identify key areas of opportunity and improvement within client accounts, collaborating with the team to develop and implement new strategies that enhance campaign performance and drive results
• Data-Driven Decision-Making: Utilize a range of analytical tools to analyze campaign performance, identify trends, and recommend strategic adjustments to optimize performance and maximize ROI for clients
• Effective Communication and Client Satisfaction: Own ad performance and communicate effectively with clients and the Client Success team, providing timely updates, answering questions, and offering recommendations that align with client goals and priorities, ensuring high levels of client satisfaction
• Budget Pacing and Content Quality: Monitor daily spend and bids to ensure clients are on track to hit budget plans each month, while also creating precise, quality ad copy tailored to client goals and priorities, maintaining consistency and accuracy across campaigns
• Utilization of Online Tools: Effectively utilize a range of online tools and platforms such as ClickUp, HighLevel (CRM), Slack, Zoom, and Google Workspace to streamline workflow processes, enhance collaboration, and optimize campaign management efficiency
• Continuous Improvement and Adaptability: Continually refine processes, identify and address challenges, and stay updated on industry trends and best practices, demonstrating adaptability and a commitment to delivering exceptional results in a dynamic and evolving digital marketing landscape

Benefits

• 401(k) matching
• Dental Insurance
• Health Insurance
• Vision Insurance
• Life Insurance
• PTO eligibility after 90 days of hire (10 vacation days the first year of service, unlimited PTO starting year two, flexible partial days and sick/ personal days)
• Remote position