Demandbase is hiring a
Advertising Campaign Strategist

Summary

Demandbase is a B2B company that uses AI technology to help businesses identify and engage potential customers. They prioritize career advancement and world-class technology, offering flexible work options and a diverse workforce. The company is seeking an Advertising Campaign Strategist to manage and improve advertising campaigns for clients, ensuring their satisfaction. The role requires at least 3 years of digital advertising experience, strategic account management skills, strong analytical and technical abilities, excellent communication skills, project management experience, and the ability to work in a fast-paced environment.

Requirements

• Minimum 3 years experience in digital advertising, ideally with B2B focus
• Strategic level experience in a customer-facing account management role serving mid-market and enterprise customers
• Strong analytical skills to evaluate success against target metrics
• Strong technical skills, especially with Salesforce, Excel, and PowerPoint
• Excellent interpersonal, presentation, and written communication skills
• Project Management experience
• Ability to work in a fast-paced, results-oriented, team environment

Responsibilities

• Manage display, mobile, and video advertising campaigns from pre-sale to post-live idle
• Track and improve on performance metrics to ensure client satisfaction
• Prepare and execute campaign project plans and timely progress reports
• Coordinate campaign setup with ad operations, creative and list services teams
• Monitor campaign pacing and performance; suggest optimizations as needed
• Work collaboratively with the sales team to develop, maintain, and broaden client relationships

Preferred Qualifications

Experience in buying and/or planning digital advertising campaigns a plus

Benefits

• Our benefits include options for up to 100% paid Medical and Vision premiums for employees, a flexible PTO policy, no internal meetings Fridays, as well as access to Modern Health and other mental wellness resources
• Additionally, we offer eight paid holidays and two additional week-long breaks when all Demandbase employees in the US take time off simultaneously (the week of July 4th and the week of Thanksgiving). We also provide 401(k), short-term/long-term disability, life insurance, and other great benefits