Remote Senior Digital Advertising Strategist

Summary

The Digital Advertising Strategist at Fluency is an experienced digital advertiser who will support the company's shared pool of accounts while also assisting Advertising Engineers and Architects. The role involves managing digital advertising campaigns, making optimizations, proactively making recommendations, understanding client goals, creating reports, and troubleshooting technical issues.

Requirements

• 5+ Years of Digital Advertising Campaign Management (Google Ads, Facebook)
• Experience building and managing moderately complex search campaigns
• Strong communication, analytical and presentation skills
• Demonstrated ability to manage and build strong client relationships

Responsibilities

• Respond directly to client requests and communication
• Leverage Fluency platform to manage digital advertising campaigns, analyze performance, and execute optimizations on a host of channels including but not limited to Google Ads, GDN, Google Shopping, Facebook, Instagram, Microsoft, YouTube
• Proactively make recommendations to clients to improve strategy, performance, and business efficiencies
• Have a firm understanding of client goals, objectives and key performance indicators (KPI)
• Create reports to communicate strategic activities and performance improvements at scale