Remote Paid Media Strategist

Summary

Join New Home Star's nationwide team as a Paid Media Strategist with 3+ years of experience in Paid Search and Paid Social Advertising. This fully remote position offers best-in-class training, income potential, professional development opportunities, and award-winning culture.

Requirements

• 3+ years of Paid Media (search and social) experience at a digital marketing agency
• Bachelor's degree in marketing, advertising, or a related field
• Previous small to mid-size agency experience
• Previous experience working with home builder PPC campaigns is highly preferred
• Proven experience in developing and executing successful paid media campaigns, preferably in the real estate industry
• Strong proficiency in using digital marketing tools and platforms such as Google Ads, Facebook Ads Manager, and Google Analytics
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Excellent written and verbal communication skills, with an ability to communicate complex concepts in a clear and concise manner
• Demonstrated ability to work in a fast-paced, deadline-oriented environment
• Detail-oriented with a strong focus on accuracy and quality assurance

Responsibilities

• Lead, maintain, and continuously optimize client accounts
• Demonstrate a deep understanding of the client's goals and business objectives
• Create decks to report on campaign performance
• Effectively present to clients via in-person, video, and/or call regarding strategy and optimizations
• Provide internal and external reporting on the status of a project and how the client and company goals are being met
• Identify additional growth opportunities in other marketing channels
• Develop, implement, and manage paid search, paid social, and display marketing strategies for a variety of clients, including industry-specific walled gardens like Zillow and Realtor.com
• Use campaign data to recommend and implement optimizations to improve overall campaign performance
• Extract insight from campaign data, identify relevant trends, and provide well-developed proactive recommendations to enhance and exceed overall client search marketing goals and objectives
• Continuously manage and adjust campaign budget allocation
• Exhibit a clear understanding of overall client messaging and develop search marketing creative, including but not limited to keyword generation, text ad copy creation, and landing page copywriting

Benefits

• $68,000 Salary + Performance-Based Bonus Opportunities
• Paid time off- vacation time, paid sick and safe time(PSST), and paid company holidays
• Birthday time off
• Extended holiday break
• Summer hours program
• Access to Medical insurance that comes with generous company contributions to premiums (subject to all eligibility requirements)
• Options include a health savings account with a company contribution or a flexible spending account for medical and dependent care expenses
• Dental Insurance
• Vision Insurance
• Life Insurance and Short-Term Disability Insurance
• Employee Assistance Program is provided to you and members of your household at the company’s expense. The EAP helps provide childcare, elder care, and financial and legal assistance
• 401(k) retirement plan with a company match on your contributions
• Paid Parental Leave