Advertising Campaign Strategist

Summary

Join Demandbase as an Advertising Campaign Strategist and play a critical role in helping customers maximize their advertising investment. As a strategic advisor and media expert, you will ensure campaign success, drive full media utilization, and deliver actionable insights demonstrating measurable business value. This hybrid role combines campaign management, data analysis, and customer success partnership. You will collaborate with cross-functional teams to execute high-impact advertising campaigns and contribute to Demandbase's revenue goals. This position offers growth opportunities into senior or lead roles. The base compensation is $95,000, excluding bonuses.

Requirements

• Minimum 3 years of experience in digital advertising, ideally with a B2B focus
• Experience in a customer-facing account management role, supporting mid-market and/or enterprise clients
• Proven ability to translate campaign metrics into clear, actionable insights that demonstrate business impact
• Strong analytical skills to evaluate success against performance targets
• Strong technical proficiency with tools like Salesforce, Excel, and PowerPoint

Responsibilities

• Manage a book of ~20 customer accounts (volume may vary by segment)
• Drive full utilization of booked media budgets through strategic execution and performance storytelling
• Build and manage customer audience journeys and campaign briefs
• Deliver compelling, insight-driven reports that support renewals and expansion
• Collaborate with cross-functional partners (CSMs, Ad Ops, Sales) to align campaign strategy and timelines
• Surface optimization opportunities and serve as the voice of the customer in internal planning
• Contribute to special projects, tiger teams, and the evolution of internal tools, templates, and processes
• Support campaign launches and ensure impressions are served to drive accurate billing

Preferred Qualifications

Experience buying and/or planning digital advertising campaigns

Benefits

• Up to 100% paid premiums for Medical and Vision coverage
• Range of mental wellness resources, including access to Modern Health
• Flexible PTO policy
• 15 paid holidays in 2025—including a three-day break around July 4th and a full week off for Thanksgiving
• No Internal Meetings Fridays
• Competitive 401(k) plan
• Short-term and long-term disability coverage
• Life insurance