Senior Digital Advertising Strategist

Summary

Join Fluency as a Senior Digital Advertising Strategist and leverage your 5+ years of experience in digital advertising campaign management to support a shared pool of accounts. You will work directly with clients, making campaign optimizations and strategy recommendations across various platforms like Google Ads, Facebook, and more. Collaborate with internal teams, including Advertising Engineers and Architects, to ensure strategic alignment and execution of client goals. This remote US-based position requires strong communication, analytical, and presentation skills, along with a proven ability to build and maintain strong client relationships. If you are local to Vermont, you have the option to work from the office.

Requirements

• 5+ Years of Digital Advertising Campaign Management (Google Ads, Facebook)
• Experience building and managing moderately complex search campaigns
• Strong communication, analytical and presentation skills
• Demonstrated ability to manage and build strong client relationships

Responsibilities

• Respond directly to client requests and communication
• Leverage Fluency platform to manage digital advertising campaigns, analyze performance, and execute optimizations on a host of channels including but not limited to Google Ads, GDN, Google Shopping, Facebook, Instagram, Microsoft, YouTube
• Proactively make recommendations to clients to improve strategy, performance, and business efficiencies
• Have a firm understanding of client goals, objectives and key performance indicators (KPI)
• Create reports to communicate strategic activities and performance improvements at scale
• Work with other Digital Strategists to ensure that Fluency’s shared pool of clients are properly supported
• Work directly with Advertising Engineers & Advertising Architects to ensure strategy alignment and execution of client goals
• Leverage Fluency to execute digital advertising campaigns at scale on multiple channels
• Manage incoming tickets and tasks
• Troubleshoot technical issues and validate system bugs
• QA new releases and Provide useful feedback to the Fluency products organization
• Contribute to internal process documentation