Senior Marketing Campaign Strategist

Summary

Join IOG, a leading blockchain technology company, as a Senior Marketing Campaign Strategist. You will spearhead the development and execution of comprehensive marketing campaigns to promote Web3 and IOG's products to various stakeholders. Responsibilities include crafting go-to-market strategies, managing agency relationships, and ensuring alignment with business objectives. You will also play a key role in brand positioning, customer research, and cross-functional collaboration. Success in this role requires strong leadership, project management, and communication skills, along with extensive experience in marketing and the Web3 space. The position offers remote work, a competitive benefits package, and opportunities for professional development.

Requirements

• Ability to connect output to broader business goals and marketing strategies, ensuring impactful outcomes
• Skilled in addressing challenges with innovative and effective solutions
• Proven ability to coach and mentor team members, fostering growth and collaboration within the team
• Strong interpersonal and communication skills to engage stakeholders and foster alignment across departments
• Exceptional ability to craft compelling narratives through written, visual and video content
• Expertise in industry-standard tools: Google Docs, Slack, Jira, Microsoft Office, Miro, Presentation Software
• Meticulous approach to execution, ensuring precision, consistency, and alignment with project goals
• Ability to adapt to shifting priorities and work effectively in a fast-paced, dynamic environment
• Exceptional time management and organizational abilities, with a focus on meeting tight deadlines without compromising quality
• Passion for exploring and implementing new ideas, tools, and techniques to keep content fresh and competitive
• 10+ years of experience in Marketing and Communications at a technology company or Account Management experience at an Advertising agency with a strong portfolio in tech or Web3 industries
• BSc/BA in marketing or MBA
• Experience with Web3, DAOs and blockchain-native brands
• Strong leadership, project management, and team-building skills
• Passion for innovation and a forward-thinking approach to campaign development and creative execution
• Demonstrated experience leading multi-faceted projects in a fast-paced environment
• Exceptional time management skills, able to prioritize and manage deadlines while maintaining quality
• Collaborative mindset with excellent communication skills to engage stakeholders and foster teamwork
• Experience of uniting a socially diverse and globally distributed team of people who work remotely
• Familiarity with creative production workflows, formats, and optimization for various platforms

Responsibilities

• Lead the development and execution of end to end, full funnel marketing campaigns that demystify Web3 and showcase the engineering behind our products, services and Venture Studio solutions to enterprises, governments, developers, financial institutions, VCs and investors
• Shape strategic, measurable marketing experiences, oversee campaign workflows from briefs and production through digital social activations, demand generation and events and coordinate cross functional teams and agency partners to ensure alignment with business objectives and delivery of high quality results
• Hold accountability for agency and vendor management, integration across marketing functions, and quality assurance throughout campaign lifecycles
• Act as the main liaison between the Marketing and Communications shared services team and product marketing leads across business units and our Venture Studio teams
• Work with the Product teams and Venture Studio to create and own the go-to-market (GTM) strategy for new products and features
• Set clear objectives and goals, research and define target audiences, develop marketing and communication strategies, and measure adoption
• Conduct customer research and apply your insights to these and other initiatives
• Drive the evolution of brand positioning, bringing it to life in a clear and consistent way that resonates with and motivates our target audiences
• Work with the IOG Brand team to promote the company as an innovator and Venture Studio to the press and public and oversee outbound customer-facing communications across our website, blog, and social channels
• Represent the voice of the customer within the organization, bringing your insights to cross-functional stakeholders across product, design, user experience, technology, and financial / investor markets
• Support the Venture Studio Group to deepen relationships with key partners
• Nurture existing relationships with key partners, aligning on mutual goals and driving adoption through a variety of co-marketing efforts
• Ensure the project team delivers world-class campaigns, overseeing the delivery of: creative, strategy, and go-to-market plans that are integrated with the overall business strategy and brand positioning across all channels
• Develop and maintain strong relationships with internal stakeholders: Product Marketing, Ecosystem & Community, Operations, Finance, and Legal
• Lead all conversations with our internal teams and agency partners including status meetings, presentations and reviews
• Guide business units product marketing strategy and Venture Studio teams to develop strategic briefs and ensure that proper direction is provided and maintained throughout the campaign development process
• Partner with BU product marketing and Venture Studio teams to align on objectives, program requirements, and KPIs, to deliver breakthrough ideas and activations
• Work closely with project management and the marketing shared services leadership team to ensure deliverables are developed on strategy, on time, and within budget
• Drive integration best practices
• Identify and implement operational and process efficiencies that lead to continuous improvement and efficiency
• Manage approvals, feedback, and input from multiple stakeholders
• Manage all production aspects with the project management team to uphold brand identity, ensuring all creative projects maintain consistency with established guidelines while bringing fresh and innovative ideas to strengthen visual storytelling

Benefits

• Remote work
• Laptop reimbursement
• New starter package to buy hardware essentials (headphones, monitor, etc)
• Learning & Development opportunities
• Competitive PTO and Sick Leave plan