Advertising Product Marketing Intern

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Groupon

💵 $41k
📍Internship - United States

Job highlights

Summary

Join The New York Times advertising department as an inventive and motivated marketing intern to develop and execute compelling narratives that demonstrate the unique value of our products to advertisers across various mediums.

Requirements

A senior undergrad or grad student, studying a relevant field (i.e. Digital Marketing, Advertising, Media Communications, Business, etc.)

Responsibilities

  • Develop and maintain the documentation of the strategy, positioning and messaging for ad products in our media product portfolio
  • Support the development of the go-to-market strategy for new and existing ad products, and create and maintain effective internal and client-facing materials that clearly communicate the value and unique advantages of those products
  • Create resources to educate/train the sales and strategy teams on the consistent, compelling approach to how we talk about our ad products in the market
  • Partner with Planning and Ad Ops to develop, iterate and improve new and existing processes for ad product execution
  • Assist the team in the project management of new ad product launches and operations to ensure flawless execution and ongoing operations

Benefits

  • $20.00 per hour
  • 10 weeks long internship starting on June 2, 2025
  • 35 hours per week
  • Open to Hybrid work based in New York

Job description

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

The New York Times advertising department is seeking an inventive and motivated marketing intern to join the Product Marketing group. In this role, you will work with partners across the organization to develop and execute compelling narratives that demonstrate the unique value of our products to advertisers across various mediums.

The Ad Product Marketing team is responsible for designing and developing product marketing programs, materials and policies for The Times’s industry-leading ad product portfolio. Partnering closely with colleagues across Core Product, News, Yield, Sales and T Brand, the Ad Product Marketing team ensures our media offerings are competitive, leverage our strengths, and are as easy to buy and execute as possible. We are focused on delivering effective storytelling to both internal and external customers to elevate the Times’s multimedia ad products.

The ad product marketing intern will be responsible for supporting the team’s Managers in bringing products to market and ensuring a successful execution of the strategy, resulting in revenue.

About Our Summer Internships

  • The duration is 10 weeks long, starting on June 2, 2025.
  • The rate of pay for this role is $20.00 per hour.
  • Interns work 35 hours per week.
  • Open to Hybrid work based in New York.

Responsibilities may include:

  • Develop and maintain the documentation of the strategy, positioning and messaging for ad products in our media product portfolio.
  • Support the development of the go-to-market strategy for new and existing ad products, and create and maintain effective internal and client-facing materials that clearly communicate the value and unique advantages of those products.
  • Create resources to educate/train the sales and strategy teams on the consistent, compelling approach to how we talk about our ad products in the market.
  • Partner with Planning and Ad Ops to develop, iterate and improve new and existing processes for ad product execution.
  • Assist the team in the project management of new ad product launches and operations to ensure flawless execution and ongoing operations.

Basic Qualifications:

  • A senior undergrad or grad student, studying a relevant field (i.e. Digital Marketing, Advertising, Media Communications, Business, etc.)

Preferred Qualifications:

  • Knowledge (Academic or Professional) of marketing, branding and advertising trade publications (e.g., Adweek, Ad Age, Digiday, Nieman Lab, etc.)

REQ-017357

The hourly rate of base pay for this role is:

$20—$20 USD

The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual’s sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email [email protected]. Emails sent for unrelated issues, such as following up on an application, will not receive a response.

The Company will further consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable “Fair Chance” laws.

The New York Times Company follows the pay transparency and non-discrimination provisions outlined by the United States Office of Federal Contract Compliance Programs. Click here for details.

For information about The New York Times’ privacy practices for job applicants click here.

Please beware of fraudulent job postings. Scammers may post fraudulent job opportunities, and they may even make fraudulent employment offers. This is done by bad actors to collect personal information and money from victims. All legitimate job opportunities from The New York Times will be accessible through The New York Times careers site. The New York Times will not ask job applicants for financial information or for payment, and will not refer you to a third party to do so. You should never send money to anyone who suggests they can provide employment with The New York Times.

If you see a fake or fraudulent job posting, or if you suspect you have received a fraudulent offer, you can report it to The New York Times at [email protected]. You can also file a report with the Federal Trade Commission or your state attorney general.

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